Main Subject - Internet and Businesses Online

List building is such a wonderful thing online, and creates huge profits to those w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ho learn how to do it well and correctly.

Why? List building gives you the opport

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nity to continually bring a visitor, or prospect, back to your sales page so that t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

hey can make a purchase.

For example, imagine that you have a sales page that has

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

1% conversion rate. Would it be better to send your visitors directly to that sal

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

es page where 1% of them buy from you today, and 99% leave the site, most of them n

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ver to land on your web site again, or would you send your visitors to a squeeze pa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ge where they give you their name and email address so that you can repeatedly send

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

them back to that web page for future sales?

If the conversion rate remains the sa

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

me over time, and for repeat visitors, imagine that every week, out of those same 1

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

0 people who initially would have visited your web site, 100 of them revisit your w

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

b site? And if the conversion rate is the same, you would sell 1% of them every we

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ek, not just one time. So what if the conversion rate drops to .5% - after 10 week

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

you will have a total of 5% unique visitor conversion rate.

So what are the first

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

3 steps.

1) Get an autoresponder. I use aweber.

2) Build a squeeze page for y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ur ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Promotion.htm">web site. A squeeze page is a web page that has on it only some

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

web copy that compels the visitor to opt in to your email list, perhaps by offering

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

some valuable free gift.

3) Send traffic to that squeeze page. My favorite form

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of quality traffic are natural search engine traffic and article marketing traffic

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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Certified Guerrilla Marketing Association Business Coach Anthony Hernandez shares his thoughts on employee benefits, and how a Professional Employer Organization (PEO) may benefit your employees.

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When your prospect feels that you are going to hold him by the hand and help him up every single step of the stairway to his success, you will succeed.

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Main Subject - List Building – How to Do the First 3 Steps

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