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In order to be fair and complete in writing these articles, I feel like I have to address Google Adwords. I will tell you right up fro

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nt that I have heard of people using it to build big lists. I have added as many as 50 subscribers a day pretty easy – in fact, I thin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

I could have added 500 subscribers per day if I were willing to spend the money – it was pretty consistent, and conversion rates at th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

squeeze page were good – I think they were around 50%, and my average click was about 50 cents, so each subscriber cost me $1. Which

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

is fine.

The problem for me is that I could not get them to convert to buyers. They would not open their emails, they would not click

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

through to my web pages. Now, I sent them the exact same emails that I send everyone else, the same subject lines, same schedule, ever

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

thing.

My opinion is, if you were to do some robust testing you can probably get Adwords to work – other marketers claim that they can

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

do it.

I stopped because I was making too much money on my other avenues of lead generation and wasn’t willing to spend the time to d

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the testing.

Here’s how you would do it:

1) Decide on about 25 keywords that will be good for your campaign.

2) Create a differen

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

category in Google Adwords for each keyword – you have to be able to test each keyword.

3) Create a different squeeze page for each

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eyword, so that you can track each individual keyword conversion rate at your site. (There is tracking software available online; I ca

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nnot recommend any; I track everything by squeeze page conversion rate using my autoresponder, and I track the effectiveness of my camp

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

igns only by the sales they make – that is the only thing that matters, anyway, right?)

4) Use the Google Adwords keyword tool to com

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

up with related keywords for each category you have created.

5) Put a daily limit on your advertising that is equal to 1/10 of your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

total budget for Adwords advertising. Be prepared to spend it all and have dismal results – if you get sales, great, if not, just be p

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

epared. This way you can advertise for 10 days.

6) Spend at least 30 minutes per day studying the results. Change bid prices, chang

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

seo keywords, etc. that are not getting good conversion ra

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tes.

7) Begin split testing your email campaigns, starting with open rates. Find out which open rates work well for Adwords subscrib

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rs. Once you have that down, start split testing email copy to find out what gets the most click throughs.

If you follow this procedur

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

, and develop a campaign that makes money – gets opens and some sales – I might be willing to pay you for your results – so let me know

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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So often we hear about dishonesty in ethics in business and government. We hear of Democratic Senators and Congressmen who will not listen to you unless you donate money to their campaigns and this goes for citizens and business people alike. It is no wonder that many business people fund political contributions.

You may be wasting your money if you haven't done any foundation building. If diversity and inclusion are not first integrated into your business strategy, very little will change just by holding one or two day training classes. Organizations in all sectors make this mistake and don't realize it until it is too late.

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