Main Subject - Internet and Businesses Online

In list building, a squeeze page is considered, and for me it is, one of the most prof

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

itable things that I do, and it allows me to leverage my online traffic into loyal sub

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

cribers who generally become loyal buyers.

So I lose visitors because I have a forced

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

opt in system? And by forced opt in, I mean that only subscribers are given access to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

my web site. This means that unless someone stumbles on a sales page, they will gener

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lly not get into my web site without an invite, so to speak. They simply have to opt

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

in to my list.

So do I lose business? Of course I do.

On the other hand, I feel tha

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the business I receive from the repeat visits that are gained via my mailing list, is

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

far more financially valuable than the few sales I lose. And that is a worthy exchang

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

for me.

I understand that this may feel counter-intuitive to you, especially if you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

re already doing a sizable business on your web site. However, the value of your mail

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing list, when managed properly, should be far more than the value of any one visitor

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o your site. I am building a mailing list of long-term buyers and profits, not trying

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o gain short-term revenues.

If you already have a large web business, the most comfor

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

able thing for you to do will probably be to set up a squeeze page and begin sending s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

me traffic to it. Track it, and compare it with the average revenue per unique visito

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r on your web site. Once the average revenue per subscriber exceeds your average reve

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ue per unique web site visitor, it should feel like a no-brainer to increase the perce

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tage of your traffic that is directed to your squeeze page first. But at some point,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

onsider switching over to a squeeze page – only admittance system to your web business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advance thought and planning will help you avoid awkward situations, wasting time and get you closer to your desired job more quickly. Jeff Altman, Managing Director of Concepts in Staffing, a New York search firm, will help you get focused on 5 questions that you’ll need to answer.

If you're anything like me, you're bombarded with ezines and emails that continually try to sell you something. Now, I strongly believe in marketing with consistency and conviction but sometimes it's a turn-off, right? That's because HOW you promote makes all the difference. And it all just comes down to authenticity and the ratio between value and promotion.

There have always been stories of the coffee pot at the office being bugged and although this is the height of paranoia, indeed it would make sense to have that input as an executive wouldn't it? Don't think it has not been tried, in fact it is an old spy trick which goes back long before the cell phone records tricks at HP. In theory an organization needs to know what its collective minds are thinking to insure that the mission is achieved and everyone is on the same page.

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