Main Subject - Business

Here’s some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):

1. Since movement always attracts attentio

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.

2. A retailer could become kn

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

own for catchy sayings, advice, or questions (that are answered in the next day or week’s sign message). Messages may or may not be directly related to the store’s products

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

or services – but they should appeal to the store’s kind of clients. For example, a beauty salon may have hair-related sayings – or simple quotes on beauty – and wit.

3.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

For 24-hour involvement, consider videoing local notables (from mayor to sports columnist) and attention-getting people (cute kids, beautiful adults, etc.) using or discussi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng your product/service.

Creating a continuous feed video loop of the short vignettes and put the video in a TV monitor inside the store for viewing – and/or another on a sta

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd in the window, facing out with the sound piped out from above peoples’ heads (where vandals cannot damage the site where the sound is sent outside. That way passersby can

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

watch.

We are all voyeurs. We like to eavesdrop or see each other in action, especially in fun, odd, inspiring, humorous or other human situations. So-called “reality TV

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

” has proved that.

4. Do a variation of the Burma-Shave signs of America’s past where people driving through long stretches of boring desert or other unchanging landscapes.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

The sequence of signs had progressive rhyming lines to pull people into the message.

A set of stores on a block could co-create a continuing set of signs, with messages ab

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ut their stores in a continuing theme. Each side of the signs, set out perpendicular to their storefronts, could be read, sequence, by the passersby in their car or on foot

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

, depending on the sign placement.

Adapt your selling to make prospects comfortable in these less-certain times What kinds of online and on-location marketing will attract mo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

re shoppers, spending and buzz in this New Normal world?

Consider consumers desire for comfort, security and personal recognition – and exactly how you will serve those lar

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

gely unspoken needs:

1. “Time-Starved Culture”

Both bricks and mortar and ‘only online” stores could offer the opportunity for shoppers to fill out a shopping list online o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

f their gift recipients’ names and mailing addresses . . .

2. “Need to be Known in a Relationship-Diminished World”

. . . Then enable the customer to write a personal messag

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e to each of her/his intended gift recipients . . .

3. “Worried About Money”

. . .then offer, upfront, a “special savings” if your customer spends at least a certain level

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

of money on the gift list (thus encouraging great per-customer spending, with less labor and marketing costs for the retailer)

4. “Seeking Value”

. . or, rather than offer

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a “special savings”, cross-promote with another retailer who also reaches the same kind of customer and agree to give one of your gifts to their biggest spending customers (

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

coming to your store to pick up the gift) in exchange for your cross-promoting partner to give a gift of the same value to your biggest spenders.

Thus the SmartPartnering r

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

etailers gain access to each others’ most lucrative kind of customer in a credible and cost-effective manner, while offering their customers an enticing reason to spend more

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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