Main Subject - Internet and Businesses Online

If you are reading this article, then chances are that you either already use a squeeze page,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

or you plan to. That’s great, but how can you optimize that squeeze page to create a greater n

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

umber of opt-ins for your marketing email list?

To begin with, I encourage you to use multipl

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e squeeze pages. Design those pages in such a way that they target your top ten keywords or ph

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ases. If you have not already identified those words or phrases, I recommend that you select o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nes that clearly reflect the various goods and services that you offer on your website.

Test

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

those keywords and phrases in the major search engines, and analyze the results of the highest

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

rated sites to see how the keywords were used to achieve those ratings. Incorporate your find

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ings into the design of your squeeze pages.

Getting traffic to your squeeze pages is only par

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t of the optimization process. If your visitors don’t opt-in, then you have not achieved your

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

bjective. Let’s look at the page design components that will most likely result in a new custo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

mer or subscriber.

First, the page must instill confidence. Avoid gaudy designs and unbelieva

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ble offers. Your squeeze page content and graphics must build confidence. The visitor needs to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

feel that it is safe to share his/her email address with you.

Second, keep the page simple.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

esign the page in such a way that the visitor clearly understands that there are two options;

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sign-up or leave. I realize that this seems harsh, but this is the purpose of a squeeze page.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Finally, offer visitors to your squeeze page some incentive to opt-in. Many marketers use off

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rs of free merchandise, product discounts, or value-added information for this purpose. I caut

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ion you to use this practice wisely. Keep the incentives honest and be sure to deliver. Keep b

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

uilding on the confidence that you have achieved with this new customer. It will lead to sales

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
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BB link (for phorums):
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Main Subject - Squeeze Page Optimization

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