Main Subject - Internet and Businesses Online

While having traffic and visitors to your web site is important, capturing and ma

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

intaining a contact list of visitors is even more so. When a visitor leaves your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

site without ordering, you have nothing. When a visitor leaves your site and you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

have an email address, you have another chance, maybe more, to convert them into

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a customer.

So how do you get their email address? It’s not as hard as it seems

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you make them an offer they can’t refuse and in a context that helps you underst

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd something about them. For example, suppose you have a typical web site that h

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

as the usual “About Us”, “Products”, and “Contact Us” pages. On the “News” page

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

nder “About Us” you might offer a full pdf press kit, but to get it requires an e

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ail address. In this way you might start building a list of press and publicity

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ontacts. On the “Products” page you might offer a free software trial download,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

but to get it requires and email address. These become a list of very qualified

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rospects. Also on the products page, you might offer a competitive comparison be

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ween Company A and Your Company. These also become a list of, perhaps, somewhat

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

less qualified prospects. On the “Contact Us” page, you may offer a free monthly

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

newsletter containing an “industry update” – this might become a list of “suspect

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

” that you will want to make “backend” offers to within your newsletter.

The two

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

key points in building a list online are: (1) Don’t offer material free that you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

could be getting an email address for, and (2) use the type of offer you make and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the location of the offer on your site, to help qualify the email address you get

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - Email List: List Building Basics How: To Build A List Online

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