Main Subject - Internet and Businesses Online

The secret of growing your internet business: Create a website that's more than a calling card. Use your website to create a list of qualified subscribers who agree to accept your email messages. Ideally, buil

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d trust by sending them messages regularly, typically through an ezine or podcast.

But as a new internet business, you might have just 5 names. Don't get discouraged. Many millionaire marketers joke about begi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ning with a list that included their mother and their cat. But what do you do with those 5 names? Creating a good ezine takes a lot of work. A few years ago you could send out an ezine every month or two.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Now there's so much clutter you need to have your name in front of readers every week or two.

So you're facing a big chunk of time every single week, whether you're reaching 5 readers or 5 thousand. What can

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou do while waiting for your list to grow?

The answer: Create an e-course.

An e-course is a series of short "lessons" sent to subscribers, one at a time, over a period of days, weeks or months. You send them

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hrough autoresponders, using the same program you use or ezines and other e-mailings.

Website visitors sign up through an opt-in program, giving you their names and emails. Most important, they give you permis

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sion to send them a series of messages. When designing your ecourse, you need to decide how many messages or "lessons" to include and how often you will send them.

How many? Typically marketers send 5 to 7 me

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sages for one ecourse. If you send more, readers may begin to tune out. What began as a novelty can become a nuisance.

Readers are busy. So they'll send your course to a special folder, with good intentions to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

read "later." As your lessons pile up, readers begin to think, "I have a lot of reading to do! When will I get time?" They may even trash your messages without reading or decide to unsubscribe. Now they're gon

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

forever.

With 5 to 7 lessons, you keep their workload manageable.

Fewer than 5? You probably won't have time to build a connection with your readers. Advertisers say you need to connect 5 to 7 times before r

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

aders remember you.

One marketer created an e-course with 87 lessons, sent one day at a time. She was promoting a high-end product so it made sense to target readers who would actually appreciate so many email

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s. And she delivered extremely high-quality content.

How often? Typically website owners send messages every day or every other day. When you leave larger gaps, your readers may forget who you are.

Readers wh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

stay with your course till the end are probably seriously interested in your topic (or are seriously compulsive about finishing what they start).

To motivate readers to stay with you, create messages that fol

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

low this checklist.

(1) Length 350-500 words. Readers are more likely to come to the end of a shorter message than a longer one. You can always include a link to a page on your website.

(2) One specific tip.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ive readers a single takeaway point in each message.

(3) One exercise. Include a thought-provoking question or assignment that will challenge your reader. As readers get involved, they want to learn more - and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

that means calling you.

(4) One action item. Invite readers to learn more by subscribing to an ezine or following a link to a sales page.

(5) Valuable content. Each message should include content not easily o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

btained elsewhere. Avoid mentioning prices or details of an offer. Instead, direct readers to a sales page for follow-up. . Of course, each message also includes your resource box: your one-sentence elevator p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

tch, your basic contact information and a low-key call to action. Your call to action might be "Subscribe to my ezine."

Leverage your ecourse. Expand each message into an article for your article marketing pro

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

gram. Post your messages into your blog (you might revise for an edgier tone with more examples). Keep a file of messages for the day you're ready to create your first ebook.

Once you reach 100 or 300 subscr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

bers, you can begin an ezine or podcast. Once you reach 1000, you can begin to call on your list for teleclasses and special offers.

Now you've taken the first steps to grow your Internet business - painlessly

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Do you spend long hours at your computer? If you are experiencing pain in your upper limbs (hand, wrist, neck, back or shouler) check out your computer workstation design. Following are four computer workstation design challenges and solutions.

By the time you finish reading this, you will have a sure-fire way to improve your blog posts, all because you learned one very important secret. When I first started blogging, I wrote about different topics that were of interest to me. Over time I discovered something interesting.

What kind of relevance do you attach to the importance of list building? What kind of message do you feel more comfortable with when you open your email? It's probably a no-brainer you're going to say one you feel comfortable with and are familiar with the sender. Your going to open one where someone is sending you useful information. However you'll be less inclined to open one from an unknown solicitor.

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