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Ah, my very favorite promotional product of all, the refrigerator magnet. They are my favorite, because they are so extremely inexpensive, and extremely effective in getting your company name seen in countless locations.

They don’t make the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

greatest commission for a salesman of advertising specialties, but I can’t stop myself from recommending these little beauties first and foremost to my new customers and prospects. And the reason is so simple. They WORK! I’ve yet to appro

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ach anyone in any kind of business where I don’t feel that a refrigerator magnet will be effective advertising. Granted, some are more suited than others, but I still maintain that they’d be of use to any business.

Domino's Pizza is notorio

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s for giving out a magnet with deliveries that includes their logo and the phone number of the local store. I worked for Domino’s when I was a young guy, as a delivery driver. Often, whenever sales would dip a little, or the manager was buc

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

king for a prize, we would go “door hanging”. Boy did these door hangers produce strong results. Inexpensive marketing that had proven itself time and time again. My fellow employees and I would spend time in a “slow” neighborhood, hanging

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

these on the door knobs of as many homes and apartments as we could, and the results would be immediate. Sales would shoot through the roof! If a crew went out “door hanging” you could count on a lot of calls coming in that evening from the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

area you’d just targeted, for the next 3 days. The problem with these door hangers is, they’re paper, and they wind up in the trash, rather quickly.

A refrigerator magnet, almost always … always winds up on the refrigerator. And there it

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

stays, for a long, long time. What other conventional advertising stays in a home that long? A commercial, printed advertisement, a radio address, nothing … stays as long as the magnet. And no matter what is put on the fridge, be it your c

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ild’s neatest drawing of a hairy fire truck, or their lunch menu at school, what’s on the very top? The beautiful, blessed magnet sporting YOUR company logo!

Let’s say you own a heating and a/c company. You get a call from a referral, or y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ellow page ad. You show up, fix the problem the customer is happy with the work you’ve done, the price you charged, and then you or one of your service technicians leaves. Three, or four years go by, and this same customer’s a/c breaks down

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

He says to his wife, “honey, what was the name of that company we used last time?” Who can remember that long ago? Had the customer been left with a refrigerator magnet, had the service tech actually physically went and put it on this cus

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tomer’s fridge the last time he was over, the number would be right there waiting for him. What if this time, he’s going to need his complete a/c unit replaced? That’s one heck of a sale to miss out on.

Now most men will probably gripe at

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

me for this one, but c’est la vie. Let’s say you’re a florist. A young teen boy calls to get a mum for his girlfriend for homecoming or a corsage for prom or roses for Valentines. You deliver the item(s) with a refrigerator magnet. Months r

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ll by, and the teen girl’s father wakes up and realizes TODAY is his anniversary, and he didn’t buy his wife a gift! Trust me; his immediate thought goes to flowers. The old faithful, the default at any time, flowers. He’s going to have th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

em delivered to her work. He remembers the “free delivery” comment on the magnet of your shop, and goes right to it. He calls the number and places his order. Without the magnet, he would have called AAAAmanda’s Flowers in the yellow pages

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Online businesses can benefit too. Now if promoting a web site, one would immediately think to sell a promotional item that would sit by a computer, but I disagree. If you sent a magnet to an existing customer, it’d wind up on his or her

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

fridge. A friend, family member, or delivery person could see it, and inquire about the site. In addition, magnets will adhere to most automobiles. You can carry them around with you, and put them on cars, for focused advertising. I have

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

one client that does this, he’s in real estate. Often he’ll stop by a prospect’s home, and if no one answers the door, yet a car is in the driveway, he puts a magnet on the car as he leaves. It’s produced positive results for him, he says.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

And he’s gotten word of mouth advertising from those people as well. I’d be willing to bet that it came from friends and family seeing the magnet on the former customer’s refrigerator, or toolbox, beer keg cooler, etc.

In my opinion, no bus

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

iness is unable to benefit from this item. So if you own a company and you’re looking to advertise, consider the refrigerator magnet. They’re inexpensive, and last a long, long time. Plus the Dominos one on your fridge is lonely, I’m sure

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Warehousing is an arrangement for storing imported articles in the custom stores, without the payment of duties until the goods are taken out for use. If these articles are exported again, they are not charged with a duty. Ware housing involves the storing of goods in a warehouse or a customhouse store. It is occasionally needed and accessed to complement inbound and outbound transportation services. There are four different kinds of warehousing available, depending on the load. There are warehouses for finished goods, raw materials and for vendor- managed inventories.

DVD vending machines are just one of the many types of unusual vending machines making their way over from Japan. In Japan, many products are available from vending machines.

If your office was destroyed today, how would it impact your business? Do you have everything in place to pick up the pieces and carry on, or would you be stopped dead in your tracks? Learn some simple steps for protecting your business against the unthinkable, and how you can be prepared should disaster strike.

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