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  • Main Subject - Co Registration Exposed - Part 1 - What Exactly Is Co Registration Anyhow

    If you have been building a list and building a business for any sort of time, no doubt you have heard about co registration. You have
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    either heard it's the best thing since sliced bread, or you have heard it's the worst thing to come since along since Adolph Hitler and
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    he Third Reich and you would be best to avoid it. But what you probably have not heard are the facts.

    This is because
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    co registration itself is a totally misunderstood subject. Even some of the so-called experts have trouble really defining it, and I
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ave personally seen some really wacky definitions on it, including:

    •Joint Venturing

    •Spamming

    •Buying Leads

    •Cross-Promotion via em
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ail

    •Linking Swapping

    Some in the above list are close (but no cigar) while others are the exact polar opposite of the truth. And oth
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    rs are 'just out there'.

    So, what really is co registration? It's really nothing more than an advertising technique where you put some
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    method of getting people to sign up for your list on a website owned by someone else. It is set up where a person can sign up for your
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    list either at the same time they sign up for another one (via a check box on the opt in form) or immediately afterwards via a separate
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    opt in form on the 'thank you for subscribing' page.

    As you can see from the list above, it's the opposite of spamming (they have to gi
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    e you permission before you send them anything). It can be done by either joint venturing or by paying someone to do the 'dirty work' f
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    or you (via purchased co registration leads). The other two are just other methods of marketing that have nothing to do with co registr
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    tion itself.

    Co registration also is not a new, earth shattering technique as it's almost as old as the internet. And it's also endors
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ed in one form or another by every marketing guru on the planet (or they are lying). But what is really telling is co registration is n
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    t just used by small time marketers either. Large businesses such as General Motors, Sony, and the internet giant Ebay also use it.

    Wh
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    en used right, it's the most explosive business building technique around. But that is just it, it's got to be used right or you could
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    ventually end up on a list affectionately called ROKSO (registry of known spam operations). It's a spammers hall of shame maintained by
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    the Spamhaus project www.spamhaus.org Anymore these days, many of the
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    people listed there abused co registration in one form or another.

    So how can you keep yourself out of the Spamhaus? I'll cover that i
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    n the next article called 'how to use co registration, while staying out of the Spamhaus. Be looking for it in the next couple of weeks


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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