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    Off the top of your head, right here and now, what do you think the most important aspect of your web business is?

    Your sales copy? The quality of your product or service? The amount o
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    f traffic you have?

    No, no, and no. While each of these elements is important, none are as crucial as your opt-in mailing list.

    What is an Opt-in List?

    This is a group of prospects w
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    o have taken the time to actively sign up for your newsletter or email list. The term 'opt-in' implies that these folks have knowingly and intentionally filled out a form and requested
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    o receive email communications from you.

    Why do You Need an Opt-in List?

    Marketing statistics tell us that on average, less than 2% of your website visitors will buy from you on their
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    first visit. This means the huge majority of your visitors are going to leave your site without spending money.

    These are the cold, hard facts. And in many cases once someone leaves yo
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    r site, they may never come back.

    That's a little scary I know. But not to fear, there is a solution.

    By devising a great way to collect your visitors' contact information before they
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    leave, you can get your prospects onto a list and follow up with them on a regular basis. According to popular research numbers, your chances of making a sale increase dramatically each
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    time you are able to present your offer to a prospect; in fact many studies show that a potential customer often needs to see an offer up to seven times before finally deciding to buy!
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

    Once you have someone on your mailing list, you are free to contact them whenever you like and give them additional chances to see the value of whatever it is you are selling. A good f
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    llow-up campaign is the foundation for any profitable web business.

    How do You Build an Opt-in List?

    As you can imagine, people are not likely to hand you their contact info just beca
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    se you ask for it. So you need to give a prospect a good reason for opting in to your list in the first place.

    For example, you could offer your site visitors a free gift that is relat
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    d to your product if they register for your update list. Or you can offer a regular newsletter that focuses on a problem common to your niche.

    How do You Leverage an Opt-in List?

    Once
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    you have a list of prospects who are willing to receive your emails, it's not a simple matter of blasting away with as many ads as you can get out in the course of a week. This approach
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    is going to annoy your subscribers and cause them to remove themselves from your list rather quickly.

    People aren't stupid. They know when they sign-up for your list you are going to p
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    romote your offer to them. But they do expect you to give them a little something of value in exchange for their time.

    You see, building an income through opt-in marketing is really ab
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ut first establishing a relationship. Your prospects need to learn to trust you, and even like you.

    My subscribers trust that I am willing and able to give them quality information. An
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    many of them like me for that reason, and for the fact that I'm a pretty cool guy if you ever drop me an email or pick up the phone and give me a call.

    A great reputation is worth mor
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    than a mountain of gold when it comes to Internet marketing. There are some shady people on the web, so just being an individual with a following who trusts you will set you far ahead
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    f the competition.

    And the very best way to start building your reputation is through your opt-in mailing list. These people are more than readers, they are your audience, and they can
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    easily become your loyal followers.

    Once you have a following of people who like and trust you, guess what? They'll be more than happy to tell everyone they know just how great you are


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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