Main Subject - Internet and Businesses Online

Welcome back. In this article, I'm going to explain the very best practices to keep you out of spam woodshed, which I lovingly call the Spamhaus.

The reason this is important is spam is no joke. Just on a lark one day, I did a Google News search using the word spammer. The results were positively shocking, which I will show you b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

elow.

The first result was a 5 year jail sentence. Ouch!

http://www.vnunet.com/vnunet/news/2155709/spammer-gets-five-slammer

Did the news get better? Nope. Next one down was a $4 million dollar fine. Not a civil judgment, a crimin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

al fine by the FTC of all people.

http://www.techspot.com/news/21503-spammer-gets-huge-fine-of-4-million.html

The third result was absolutely shocking. An ISP was awarded an $11 billion judgment against one spammer!

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

http://www.newtimesbpb.com/Issues/2006-05-11/news/feature.html" target="_blank">http://www.newtimesbpb.com/Issues/2006-05-11/news/feature.html

I'll give you a minute to let that last one sink in. Meditate on it for awhile before continuing reading this article. I'll just wait before continuing.

Now that I got your attention f

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ront and center, it's time to bring home the bacon and tell you how you can avoid such a bad fate. Here's the list:

Sharing.

Years ago, mom told you to share everything. However, she didn't live in the internet age where you can acquire personal info on others quite easily.

When you collect information via co re

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

gistration, you then begin the process of building a relationship with that person. This is usually done via email. When that exact info is being shared with others, this means other people are doing relationship building with this person as well, and the person in question is receiving multiple emails.

If the info is shared too m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

any times (as is usually the case), the person who signed up will get an avalanche of emails in his email inbox, and will start filing spam complaints. If you sent that person any email, he will file a spam complaint against you. It's not a very good day for you when this happens.

So, how to keep this from happening? Simple,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng> never share information collected via co registration no matter how much others offer you for it. Also, if you are purchasing such information collected via co registration (such as from a lead house), ask them how many people they share the info with. If share the info with more than two people (you and one other pers

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

on), throw it out! Or better yet, ask before you purchase leads and save yourself a massive waste of money.

Opt In vs. Opt Out.

It's simple to tell which is which. If the co reg box is pre checked, it's an opt out offer. If the co reg box isn't checked, it's opt in.

If the leads are collected via opt out, there

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

is a good chance someone forgets to uncheck the box and doesn't realize they automatically opted in. So, they get email they didn't ask for, and start filing spam complaints. If you collected the info via opt out, you are now the target of spam complaints, which ruins your whole day (and many more days to come).

Never col

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lect info via opt out methods. Never purchase leads from someone using opt out methods.

Clear enough for you?

Those two suggestions alone will go a long way towards keeping you clear of the Spamhaus. But there is more.

Your co reg offer.

For the love of god, don't be deceptive in stating what your co r

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

eg offer is about. Tell them exactly what it is all about and what they are going to receive. Always deliver what you promise, and don't ever start right out the shoot with emailing and ad to them.

Also, don't make them jump through multiple hoops (like squeeze pages), don't wait until the 5th email to deliver the free ebook to th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

em. And if you promise an e-course, deliver that as well. Failure to do what you promise will generate spam complaints, and that means you're going to have a very bad day (with many more to come).

Single vs. Confirmed Opt In.

This depends on how the leads are collected, and how old they are.

If you're running a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

co registration campaign that uses real time delivery, and the info isn't shared in the least, using confirmed opt in is a good way to vet out the ‘bad leads' you're going to get in a quick and dirty fashion. My preference is to use it.

If you're purchasing ‘lead sheets' or 'records' there is a time delay between when the info is c

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ollected, and when it gets to your hot little hands. It can be up to 30 days, so they have plenty of time to forget they ever opted into your offer, so getting a confirmation email out of the blue like that will generate spam complaints. I've never bought lead sheets myself, but the pros say never use confirmed opt in or you'll be

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

very sorry.

Warm Up.

No matter what kind of leads you use, this is critical. I'll go over this in some detail under ‘care and feeding of co reg leads' so I'm not going to do this now. Let's just say hitting them with a bunch of ads from the get go will only get you spam complaints. If you practice proper care an

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d feeding, you will not only avoid spam complaints, you'll eventually have a much more responsive list as well.

Time lag.

Never purchase leads that are more than 30 days old. Those are basically trouble just waiting to happen!

Segregation of co reg leads.

Whatever you do, always keep co reg lead

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s separate from your main list. When done with them, simply throw them away, and forget about re mailing them ever.

What info to collect?

To keep yourself out of hot water, you should as a minimum collect the following info:

•Name

•Email Address

•IP address of the person signing up

•Date and time the person si

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

gned up

This is the absolute minimum only. Some services may require additional info (such as the url of the co reg page), check with them first and ensure you meet that requirement.

Following these will keep your little rear end clear of the Spamhaus, and keep your list and business from going up in smoke.

Now t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hat I've completed the ‘safety talk' (as I called it in my US Navy days), it's time to ask another question: Do you know how many different methods of co registration there are out there, and what the strengths and weaknesses of each method are? I'll share the answers in the next article, so look for it in the next couple of weeks.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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