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There are millions of online forums where like minded people get together

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and form an online community. Advertising on the forums is a very good o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nline marketing strategy. You can also promote your web site after regist

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ering as a member yourself within the forum. These forums often help to g

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

et a lot of web traffic directed to your web site. A successful webmaster

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

must keep six things in mind:

• You might disagree with the point of vi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ew of others but try to be as helpful and friendly as possible. This will

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

help to increase your popularity. Building up a good-will is always very

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

important in marketing. Do not under any circumstance give offence to an

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ybody..

• You must be regular or you are not going to be taken seriously

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. Remember to subscribe to the important threads to save time.

• Whateve

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r you write must be well thought out, considerate and articulate. This wi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ll lead to others looking upon you more respectfully. This will also add

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to your image as a trustworthy person which in turn will give credibility

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to your promotional campaign.

• If you actively contribute to the threa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ds then you are more likely to be noticed. Make your statements brief. In

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

this way you are likely to be quoted more times.

• Put your profile and

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

'personal information' button to good use. Link the web sites that you a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

re promoting. Also make sure that the links are always up to date.

• Whe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

never you are posting some information try to link some related web page.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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No one in his right mind would start out on a journey without having a destination in mind and a map as to how to get there. This truth applied to careers as well as the trip across town. There are four crucial step to creating and following a road map to success.

What I want to show you today is how remembering conversations with your customers will keep them coming back to you over and over again.

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