Main Subject - Internet and Businesses Online

No matter how you have your web site structured now, I recommend that you change the basic structure of it so that all your traffic

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

-bearing pages (pages that are used as main entry pages) and your index page are converted into squeeze pages.

This allows you to

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

maximize the value of every visitor that comes to your web site. You might ask why you need to also put a squeeze page on your mai

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

page or index page if you are not sending traffic to that page.

Many times someone will get to one of your squeeze pages, choose

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

not to opt in, but since they still have some interest in you or your site, they will simply type in your main domain name and gain

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

entrance to your web site in that fashion. If you have put a squeeze page on that index or main page, you have strengthened your l

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ist building model mechanics, and force the subscriber to opt in to gain entrance to the other meaningful pages of your web site.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

reate a Squeeze Page

So what is a squeeze page? A squeeze page is a web page that has as its only purpose the opting in of subscr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ibers to your email list.

A squeeze page should have no outbound links except perhaps your privacy policy and a contact page. Any

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

additional outbound links on your squeeze page drag your conversion rate down dramatically, and probably exponentially.

By forcing

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the visitor to opt in to your list in order to gain access to your web site, you gain an incredible psychological advantage. You

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

see, the typical web site visitor or surfer is so used to being able to get just about any information they want online by searchin

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

for it – and with you, they cannot. They have to give you their name and email address to get more information from you. And if

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

the visitor is properly presold before they get to your web site, you create a ‘take away’ environment – you literally drive the pe

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

son to want what you have even more, by taking away the option of just getting it for free (notice that any information they get fr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

om you is not free – they have to ‘pay you’ with their name and email address.

Any additional links you put on your squeeze page c

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t that suspense, cut that added value drastically. I have seen some squeeze pages with pay-per-click ads on the sides. To me, tha

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t is crazy. No matter what that pay-per-click click through is worth, it can hardly be consistently worth what a click into my ema

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

l list is worth to me. Plus, it takes away from the exclusive value you are creating by limiting access to anything in your web si

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

te – and frankly, I believe you are cheapening your web site when you include pay-per-click as an option on a sales funnel web page

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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