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In creating a successful squeeze page, there are a number of elements that must be present to generate a high conve

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rsion rate or opt ins. Each one of these elements should be present on just about any squeeze page you create – mu

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

h as specific elements are required when you create a sales page.

In fact, when you look at this list of steps to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

creating an effective squeeze page, you should notice the similarity with the steps to creating a functional sales

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

age.

You see, in some sense, a squeeze page is a sales page. The critical difference (or similarity, depending on

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

how you view it) is that the sales page is leading someone to feel compelled to buy a for-profit item for a moneta

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y price, whereas the squeeze page is leading someone to feel compelling to ‘buy’ your ‘free gift’ for the price of

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

their name and email address. And there is certainly a value and a cost to the opt ins’ email address and name. T

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you, the name and email address represent a specific lifetime value, and to the subscriber, there is a certain lev

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

el of risk involved each time he gives out his name and email address. So the price of your ‘free giveaway’ is his

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

email address, and your ‘payment’ for the ‘free giveaway’ is the lifetime value of the name and email address.

On

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

his note, I recommend that you protect and value the names and email addresses in just the same way you would somet

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hing of equivalent cash value. Of course when you begin your list, you have no idea how much that cash value is, b

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t as your list grows and you make sales, you will be able to correlate the number of names and email addresses you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

have on your list with the dollar value of the sales you generate, and you will be able to calculate both a monthly

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and a lifetime value for each subscriber to your list.

Here is an outline of the steps necessary for creating a su

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ccessful opt in squeeze page:

Create or Buy a GiveAway Product for Your Squeeze Page

Create a List of Benefits (n

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

t Features) for Your Squeeze Page

Write a Headline for Your Squeeze Page

Write Compelling Copy for Your Squeeze P

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

age

Create Bullet Points for Your Squeeze Page

Create a Compelling Opt In Call to Action for Your Squeeze Page

C

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

py and Paste in Your Autoresponder Opt In Code

Now for the step by step instructions to building your squeeze page

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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