Main Subject - Internet and Businesses Online

List building is one of those things that gets easier with time – ther

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e is a kind of exponential action that happens with list building.

On

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e of the things that I did when I had between 1500 and about 4500 subs

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

cribers was joint venture email exchanges.

Joint ventures are pretty

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

straight forward - generally you offer a commission to them for promot

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ing your product, and vice versa.

I didn’t really feel comfortable do

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ing it with less than that many, especially since a lot of the lists t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hat I exchanged with were larger than mine. And now that I have more

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

than that, it seems I lose as many subscribers as I gain business – so

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

if you are in that ‘sweet spot’ of subscribership – take advantage of

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

it!

For list building joint ventures, once you have at least 500 sub

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

scribers, then contact other list builders and ask them if they would

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

like to trade mailings with you.

You mail their offer to your list an

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d they mail your offer to their list. It gives both of you the opport

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

unity to grow your lists, and expand your buyership.

When I do joint

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ventures of that nature, I like to send their traffic to one of my squ

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eeze pages, and offer them a fre.e gift of some kind - rather than try

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to sell them something.

Again, the principle is the same as I consis

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tently teach - I would rather get them on my list the first time I mee

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t them, rather than to sell them something the first time I meet them.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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