Main Subject - Business

Here is some common sense advice for those "unchangeable for a whole year" Yellow Pages ads

Yellow Pages advertising is one of the most

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

popular forms of advertising in the country today. Almost every home in America (96.9%) and business has at least one copy of "the book".

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Almost three out of five (58%) of all adults say they check the Yellow Pages for a phone number and/or address at least once per week,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

with 77% using the book monthly.

While the Yellow Pages can be excellent reference tool, they are not a red hot advertising vehicle.

He

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e are 10 ways to use the Yellow Pages

1 - As in all advertising, hit them with the benefits. Since people who look in the Yellow Pages a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

re ready to buy right now, sell them on the benefits of your business or service.

2 - You don't need thick borders or extra cost color,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

the Yellow Pages people offer that to everyone. Look how many are on every page.

3 - The key to a sizzling Yellow Pages ad is to sell yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ur services in print. It’s about standing out by offering the solution to their problem in a way that your competitors can't match. The k

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y is the headline. Put a headline on your ad that sells your benefits and assures the prospect will read your ad. If you have a hard hit

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ting headline that projects a strong benefit and relates to the needs of your prospect, half the work is done. Some headlines that help

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you do that include:

"How to xxxxx"

"6 reasons why ..."

"Before you xxxxx 6 factors to consider" The rest of your ad should expand on

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the benefits you've presented in your headline and show specific ways you'll help your prospect fulfill their needs.

4 - Spell out your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

"Close" in simple terms. Because they are in there looking for a solution, tell them to "Call us now on xxx xxxx" you'll get more respon

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ses than you would if you simply listed a phone number.

5 - Advertise like you talk. Inject your personality into everything you write.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

No-one wants to read boring and stuffy legal-ease.

6 - Despite what many think, you do NOT have to include a comma and "Inc." after your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

business name when advertising. You don't see ads that say "Buick, Inc."

7 - The only thing color has been proven to do in Yellow Page

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

advertising is increase the price you pay for the ad.

8 - Avoid Bragging - Don't boast "biggest and best". It turns people off, even if

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

it is true.

9 - If you have a guarantee, spell it out. A guarantee will make your credibility skyrocket

10 - Remember that every busine

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ss (with a business telephone) will be in the yellow pages, free, in the listings.The Yellow Pages are generally a reference tool. Desig

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

n your ad accordingly

For more about Yellow Pages, get my article "15 Tips for Better Yellow Pages Ads" MailTo:15TipsYP@BigIdeasGroup.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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