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Whether you wish to begin your own email list or you already have what yo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

u think is a formidable one, run an eye over the check list below and see

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

if it can help in any which way.

Are your sign-ups easy? The size of you

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

sign-up form is inversely proportionate to the number of people who will

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

actually complete it. Stick to an email ID and a Submit button and see ho

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

your email lists fatten up. Also, the link to sign up must be visibly pl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ced on all pages of your site – no one is going to spend a minute hunting

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

for it.

Do you request for it in everywhere? Auto responder emails, blo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

posts, forums, discussions, casual or confirmation emails, referrals, te

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

timonials, et al. Your request to sign up – even for a free ezine – shoul

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

appear everywhere. And don’t forget the old media – put it in leaflets,

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rochures, print articles, seminars, presentations, etc should all have a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ink to your sign-up page.

Do you ask friends? STAF or Send to a Friend i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

one of the critical ways of expanding your email lists. STAF also leads

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to word of mouth referrals, forwards, recommendations, etc.

Are you requ

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

sts easy and interesting? Is your text easy to read, does it compel a per

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

on to read further? Does it tease and tantalize and does it excite curios

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ty and a desire to sign up?

Remember, someone is surrendering their emai

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ID – with the possibility of attracting more spam – and therefore, your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

im should be to make it impossible for them to go away without signing up

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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