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So what is a squeeze page? A squeeze page is a webpage that is designed solely for th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e purpose of opting in the e-mail subscribers. A good squeeze page will have at the b

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ginning of it a headline, then it will have a list of bullets about what the particula

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r e-book that you're giving away is going to do for them. And it has some opt in lang

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

age for example click here and download my free gift to you. The 10 steps to success

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

in blah, blah, blah, and then you're going to have your opt in box.

It is important t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

at there are no other outbound links to anywhere else in your website. Every single o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

utbound link that you have on your website decreases the percentage of people who will

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

be opting to your list significantly and almost completely if there are more than two

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

or three links. Then you are down to maybe 5% or 10% who will be opting to your e-ma

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

l list, however, if you have an optin page that has is its only option opting someone

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

in order to get information from you, then you can get up to 50 or 60 or even 70% opt

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n rates on that page. And that is huge, if you're comparing 5% to 50%, it is next to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

10 times the difference.

What that means is that if your current opt in cost is one d

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

llar per lead to gather a lead right now, if you can change your opting page from 5% c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

onversion to 50% conversion your cost of opt in e-mail addresses goes down by 10 times

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

So now your cost is $.10 and this is pretty incredible. Now, one thing that I do a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lso is I put a squeeze page on my index page. Now, if you've been in business for a l

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng time and you have a catalog site and a lot of people go to your catalog and buy fro

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

m your index, then you probably shouldn't be putting a squeeze page on that front page

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Boy, I bet that got your attention! We have all seen the ads for hundreds of money-making schemes. You wonder if the stories really are true. The pictures of the family at the beach or the couple standing in front of the Mercedes tell us that they made it big, why can’t we.

As I work with clients to strengthen their teams and to make their businesses more profitable, I often encounter some serious misunderstandings of human nature. These misunderstandings usually lead business leaders in the wrong direction when they attempt to inspire their employees to perform at a higher level. Fortunately, you can avoid these pitfalls if you understand a few key points about the people you lead.

I was sitting in my local Internet Cafe yesterday, I like to get away from my 'home office' from time to time and it's a great place to go for a cup of Espresso and to meet interesting people. The ra...

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