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Main Subject - List Building - How Often Should You Mail Your List?
List Building - How Often Should You Mail Your List?
This is a hotly debate
This is a hotly debate
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
d topic.
Some marketers only mail their list a few times a month, but I thi
Some marketers only mail their list a few times a month, but I thi
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
k that is not enough. You see, people are bombarded every day with emails a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
d information, and I think that if you are only mailing a few times a month,
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
you run the risk that some people will literally forget who you are between
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
mailings, and become less responsive.
On the other hand, if you are mailing
On the other hand, if you are mailing
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
every single day, you run the risk of angering some of your subscribers, and
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
increasing the chance of optins.
One thing that is important here is that
One thing that is important here is that
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
n creating a strategy for mailing your list, and in determining the frequenc
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
with which you should mail your list, is that you should never mail more of
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
en than you can come up with useful content.
If you are only working online
If you are only working online
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
a few hours a week, you cannot even begin to think about mailing as often as
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
someone like myself, who is working fulltime online, can think about mailing
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
You see, if I do a mailing every day, I am consistently searching for new
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
material to send to my list, and am constantly watching my response rates an
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
unsubscribe rates. If I find my response rates are going down faster than
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ormal, I may cut back on the frequency of my mailings, or spice up the list
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
y giving away some truly useful ebooks.
One of the most important things yo
One of the most important things yo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
can do is track everything you do – and if you track your response rates, t
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
en you can make intelligent decisions about how many times to mail your list
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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