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  • Main Subject - List Building Intermediate Advice - Should You Use Text or HTML?

    Text versus html? Of course, sending a text – only message is a message that only
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    contains regular text – you can copy and paste it directly from a Word document or
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    a text editor.

    An html document uses html (hyper text markup language) to add feat
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    res like bold, underline, italicization, and to add images, boxes, and other fancy
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    attributes to your emails.

    Generally, in order for your autoresponder to track you
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    email open rate, you need to use html.

    However, when using a text – only email, y
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ou might find that your email response rates are higher than when you just send out
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    html, although it is harder to pinpoint why, without the tracking features of html.
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically


    Why do text – only response rates tend to be higher with text – only emails?

    Tex
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    only emails look more like personal correspondence, and may be therefore more like
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ly to be read than emails that are using html, and the text emails tend to be able
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    to make it through spam filters a little better.

    I generally use both text and htm
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    when I send out my emails, although I will occasionally send out an email in text
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    only when I am not interested in seeing an open rate.

    One other issue to discuss o
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    the text versus html debate is the use of pictures and graphics, which of course c
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    an only be used in html emails. So if you want to include graphics and pictures yo
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    need to use html. One word of warning here, though: many of the email providers a
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ctually block the pictures or images you put in your emails, so the reader does not
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    see them at all, and in the worst case scenarios, sees where they should be but can
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    not view the image – which, in my opinion, begins to look sloppy and unprofessional


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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