Main Subject - Internet and Businesses Online

Content emails should be the backbone of your email campaign. You may

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

be thinking, well they are not the backbone of yours. That is right –

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

I have been lazy, and have made free gift emails the backbone of my cam

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

paign. But if I were to redesign my entire campaign today, I would add

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

more content and less free gifts. The content would educate more than

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mine does, and it would educate my subscribers into wanting to buy mor

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e of my stuff. But I have used a lot of free gifts, I have really focu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ed on the reciprocity thing – the concept that if you give, people feel

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

like giving back. And that has been very successful for me.

But the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

3 or 4 day information campaigns that I run are much more effective, in

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

my opinion. I think they more accurately target the people who are go

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing to eventually buy from me.

And if you are not selling something, b

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ut instead you are raising awareness of a disease or a cause, then cont

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ent emails should certainly be your backbone.

So how do you write cont

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

nt emails?

I write them a lot like articles. In fact, they are basica

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

lly an article that I upload into an email.

I think of something I wan

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t to share with my readers, some useful tip I think can help them in th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eir business, and I share it with them.

I write it usually my basic ar

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ticle formula, except I use shorter sentences and paragraphs, and reall

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y try to make it like I am face to face, discussing the issue with them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Main Subject - List Building - Writing Content Emails Part 1

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