Main Subject - Internet and Businesses Online

So what is the second way you can create rapport?

It is via communicating with your subscribers, creating interaction. There a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

re a number of different ways this can be done. You can ask questions of your subscribers, you can ask your subscribers to ask

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou questions, and in both cases you can continue the correspondence personally. You can create an online forum, you can hold te

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

eseminars or online Q & A sessions for your subscribers.

The bottom line with this is that it has to be interactional. It cann

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ot be one-sided – you have to have an open exchange of information flowing both ways.

The way I do it is I send out emails to m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

subscribers asking them to send me their questions, and I will answer them. And I do. That is key. If someone sends me a que

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tion, I will generally answer them personally. Sure, it takes me a few minutes – but these people usually buy from me anyway, a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd many of them will buy several products from me. I have a few clients who have spent nearly $1000 with me so far – I am more

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

han willing to answer a few emails to create customers like that!

If I do a mass mailing, asking everyone to send me their ques

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ions on one particular topic, I may get as many as 100 responses. Rather than answer these individually, I will read through all

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

of them, marking the few that need, due to the nature of the question, a personal response. Most of the questions will be very

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

similar – as long as I have not asked an open ended – send my your questions about anything – question. For example, if I ask m

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

subscribers to send me a question they are asking about list building, I will get mostly list building questions. And most of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hose will be one of about 3-4 different standard questions, like ‘how do I get started’, ‘what are the first steps’, etc. I wil

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

l take these 3-4 questions, answer them all in one email, indicating that I have received 100+ questions and have taken the libe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ty to answer the similar ones in one email. So in this one email I answer 90-95% of all the questions.

Two things happen when

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eople read this email. The ones that asked the questions are pleased, because I answered their questions. The ones that didn’t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ask any questions are surprised at how many people asked questions, and now begin to think that I have a responsive, popular li

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t. Since most people want to be a part of popular things, and not un-popular things, now that they see that my list is popular,

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

they will begin to participate in the future.

And then, of course, I answer the few questions that I left out of the mass email

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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