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Thinking about list building pages, you probably think: headline, bullet points, opt-in box, am I right? Well, of course. Those things are mandatory, or you won't collect many names. Y

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

et, under the stuff you see on the list building page, there's a psychological perspective to consider. Why do people sign up for other people's lists?

The first thing they see on the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

list building page is your headline. How well written is it? Does it tell readers: What's in it for me? Or the WIIFM principle. What's in it for them is very, very important. Your head

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

line has to show people some benefit of being on your list. If it's something you want, you're more likely to sign up, right? For instance, if you consider the title of this article, y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

u want more opt-ins or you wouldn't be reading now. Well, it's the same thing with your squeeze page. If you don't give people a good reason to join your list, they won't.

Even then,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hey may not join if they aren't curious. I mean, their mailboxes are already so crammed with messages, why would they want one more from you? They won't unless you make them crazy to k

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

now something that you're going to tell them. So, tease them a little. They want to know the "how." You're reading because you want to know how to get better results with your list bui

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ding pages and ultimately, more opt-ins. You're wondering how to do it.

Your title should lead them to the discovery that if they sign up for your list, they'll find out how. So, to g

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

et them going make your title "punchy." That means it should hit them right in the face and get them to read more. Punchy is like curious, amused, and interested all at the same time.

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n example might be: "How to Find Happiness in a Simple Bullet." What in the world is that about? Well, it could be about philosophy, or it could be about bullet points, right? Want to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

now? You read more, right? List titles are always good, too. "6 Ways to..." or "15 Different Things to Consider When It Comes to..." and whatever. There are a gazillion ways to use tha

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t one.

Use the same concepts when writing your bullet points, too. You want them to be mini-headlines, not full sentences or worse, paragraphs. Keep them short and easy to read. "How

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o set up an automated money-making system" or "How to get others to send traffic to your website for FREE." If you're a business owner, you'll surely want to know how you can do these

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

things. They're benefits for obvious reasons--more traffic, more money. They're easy to figure out, but interesting enough to make people want to know "how" even more.

You need a sens

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

of urgency, too. When will they be able to do these things? You'll notice in the title to this article, I used "today." Don't you want more opt-ins right away? I know I do, and I alre

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

dy have a pretty big list. You create urgency in any part of your list building page, but one often overlooked

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

place is the "submit" button in your autoresponder box. Change it to say, "Claim your..." or "Instant Access..." or something other than plain old submit. Otherwise, you may end up in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the bookmarks file, where people intend to come back, but never do.

Having a great list building page is important to building a great list. Without compelling copy, people probably

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

won't join, so remember to let readers know about the benefits of being on your list, but not in detail. Make them curious. Give them a sense of urgency, too. Why would they want to s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

gn up immediately? That's what they need to know. If you try these tactics in your copy today, you'll probably see your list building efforts improve immediately. Isn't it worth a shot

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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This article is the second in a series of three that addresses best practices in corporate naming.

It's great to hear that you're great. But it's better to hear that you suck. Here's why...

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