Main Subject - Internet and Businesses Online

Traditionally, when a business engage in a marketing strategy, direct mailing is

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

one substantial tool that is usually used. Now, in order to jumpstart your direc

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

mailing, the need to come up with a list of e-mail addresses is a pre-requisite.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Building your database list is another challenge that any businessman should “c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nquer”. So, how does one come up with a significant number of e-mail addresses t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

at can be used in promoting and advertising the products?

• Go with the traditio

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nal ways. You may want to engage on the un-modernized ways in building your list

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Have the e-mail sign-up by broadcasting your invitation thru paper prints, radi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o announcements and other traditional media.

• Un-complicate the sign up process

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Not all people have the luxury of time to spend in answering all seemingly irre

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

evant questions about their personal stuff. Try to eliminate all questions seeki

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ng too much personal information. Compress your questions to make the sign up pr

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

cess short.

• Advertise your e-mail article through other e-mail. Embedding you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r own e-mail article on other e-mail articles generates a wider and more reachab

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e feedback from prospective clients.

• Always put an opt-in text box. This allo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s prospective subscribers to leave any information or their e-mail addresses may

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

be should they want to be receiving frequent communication with you.

• Engage in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

more prolific promotional mechanisms. Your friends have friends too. Involve yo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ur friends in this promotional method and request them to involve their friend’s

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

riends, too. This assures of a webbed effect on the dissemination of information

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Among internet marketing strategies that most marketers are not using effectively is autoresponder marketing.

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