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  • Main Subject - Link Popularity - Your Key to a Page #1 Listing

    Last week I was doing a search in Google under 'ezine advertising' and was amazed to find one of my own websites on the first page of results (position #4 out of 271,000).

    So then I went to Yahoo and got another s
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    hock - there it was again at position #4 out of 274,000 results.

    If you're wondering how I did it, the answer is I'm not entirely sure.

    But my guess is *link popularity*.

    What is link popularity?

    Some years ago
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    the major search engines realized that the best way to decide if your website has valuable content (and is therefore worth a high ranking) is to see how many other websites link to your site.

    Link popularity was
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    pioneered by Google but has now become a key factor in the algorithms used by most of the major search engines.

    Would you like to know your current link popularity?

    Here's a free tool that will check your link p
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    opularity in Alltheweb, AltaVista, AOL, Google, HotBot and MSN. This tool will also compare your link popularity with your competitors': http://www.marketleap.com/publinkpop/

    Now that you know your link popularit
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    y, you may be wondering how you can increase it.

    Here are some commonly used strategies - some effective and some not:

    ==> FFA Sites

    Free For All sites are websites that collect your email address (and send you
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    a lot of junk email) and in return allow you to post a link on a website.

    FFA sites are rather like a conveyor belt - new links are constantly being added and old links being pushed off. On Many FFA sites your li
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    nk will last an hour or two at the most.

    Even if your link stayed on an FFA site long enough to be indexed by a search engine, it is unlikely it would increase your link popularity. Search engines regard FFA site
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    s as spam and they'll either ignore your link or penalize your site.

    ==> Link Exchange Programs

    As with FFA sites, you need to ask yourself the same question the search engines ask.

    Did someone link to your site
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    because you have valuable content? Or did they link to your site as part of a mutual ploy to artificially raise each other's link popularity?

    The search engines know how to tell the difference and some of them (G
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    oogle for example) will actually ban your site for engaging in 'link farming'.

    Another problem with this method is *link relevancy*. If the sites linking to you have content that is not related to your content, t
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    he search engines will not give much weight to those links.

    ==> Reciprocal Links with Individual Webmasters

    This will definitely increase your link popularity, especially if you seek out link partners whose web
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    sites share the same theme as yours.

    But this approach is time consuming - first you have to surf around looking for potential link partners, then you have to email them, then you have to confirm that they added y
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    our link and so on.

    ==> Writing Articles

    This is the technique I use for increasing link popularity and it works very well.

    Write short articles of 300 - 800 words and then submit them to the article announcemen
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    t lists and the online article banks.

    There are thousands of webmasters out there who need free content for their websites and you'll soon find your articles appearing on dozens, even hundreds, of different websit
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    es.

    At the bottom of your article is your Resource Box containing a link to your website. It might look something like this:

    -------------------------------------------------------------------------- John Doe is
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    the webmaster of yourdomain.com where he offers cutting-edge tips on all aspects of web marketing. To find more advice, tools and resources to help you succeed in online business, visit: http://www.yourdomain.com -
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    -------------------------------------------------------------------------

    Most webmasters will make the URL in your Resource Box an active link. If they don't, you should insist on it because it's part of the deal
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    - they get free content for their website and you get a free link.

    This technique has two important advantages over other methods of raising link popularity:

    (1) You don't have to clutter up your website with r
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    eciprocal links

    (2) You don't have to invest huge amounts of time searching for link partners and then emailing them to request a link. If they like your article, they just add it to their website.

    Happy writing!


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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