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  • Main Subject - Affiliate Programs, Ad Trackers, Link Popularity, & YOU

    When promoting affiliate programs, many people make the common mistake of linking directly to the url they are promoting. Yes, this can and will earn you commissions if
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    your advertising and the site's salescopy are effective.

    However, by placing your ads (and your affiliate partner's url) all over the web, you are building link popularit
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    y ONLY for your partner. This, of course, does YOU absolutely no good at all beyond the potential sales.

    If you've placed their url in 20 places, they now have 20 links
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    pointing to THEM... and you have NONE pointing to you. It's just not fair. That's allot of work, and if they go out of business, or change their affiliate link format...
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    your links are DEAD.

    If you have a site of your own, you are far better off to create a folder and use a simple redirect to the affiliate url.

    For example:

    Instead of
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ... http://www.somesite.com?affiliateid

    Use... http://www.yoururl.com/somesite

    The index.htm file in your "somesite" folder redirects to the affiliate url.

    Now with the
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    same effort, you have 20 links pointing to YOUR site, and only one link pointing to theirs (the one in your redirect file). Yet your promotion still functions the same.
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    The link gets clicked, the promoted url gets a visit, and you get paid if the site makes the sale.

    This is a much better option as it not only increases your own link po
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    pularity, but it gives you control. If your new partner goes belly up while your ads are still floating around, you can change your redirect and point it to a similar pr
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    gram with very little effort.

    Now, being the intelligent marketer that you are, I'm sure you are tracking your links... right? Of course you are. How else would you meas
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ure your results? How would you know if the ads you are running are working, or they are just a waste of your valuable time?

    Since you are tracking ads, your affiliate p
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    artner isn't gaining link popularity from your efforts. If you are using link tracking software hosted on your site, YOU get the link popularity.

    BUT... many marketers
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    se an online ad tracking service, and in this case the ad tracking service get the links. And once again, YOU get the headaches if they close their doors.

    Fortunately th
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    e fix is nearly the same. Now you setup your redirect files to point to the ad tracker, which then links to the url you are promoting.

    Keep in mind that by doing this yo
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    u will also have to set it up so you can tell which ad sent the hit by creating multiple redirect files (one for each ad).

    Now your ads point to:

    http://www.yoururl.com
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    somesite/somepage.htm
    http://www.yoururl.com/somesite/somepage4u.htm
    http://www.yoururl.com/somesite/mysomepage.htm

    You get the idea, right? Good.

    You can eithe
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    r use a different tracking link for each one or add a key to the link in your redirect so the ad tracker can accurately measure the results of each campaign (read your a
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    d tracker's instructions for ad key setup).

    Yes, it does take a little time and effort, but it's worth it if/when the affiliate program owner OR your ad tracking service
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    decides to pull the plug.

    Total control = no wasted advertising.

    This is even more important if your links are in viral ebooks and articles that can circulate for years
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    to come.

    Note: This also gives you the ability to go back and add a page to grab the visitor's contact info on the way to your partner's site. But that's another article


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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