Main Subject - Internet and Businesses Online

A sad fairy tale of a Fall from Grace in the Kingdom of Google...

A long time ago, well, around 2002 I was using "reciprocal linking" with outstanding results. I had f

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ive home business sites all interlinked and the search engines loved me. I was their favourite subject....Not really, but you get what I mean.

It wasn't unusual to see

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

two or three of my sites sharing the same top page on Google for highly competitive "work at home" terms. I had five different accounts with Linksmanager managing my di

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

fferent sites, sending me new link partners daily. I believed that there was no end to the heights I could reach, in terms of search engine rankings and the subsequent

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

raffic that the top results produced.

Alas, a lot has changed since then......

The search engines soon cottoned on that wiley Internet Marketers like myself had autom

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ted the process, with the help of quality services of course, but automated no less. So in the space of a few weeks or months maybe, my sites lost the power through rec

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

iprocal linking that they once enjoyed and my rankings fell. I wasn't banned or banished to the nether regions of Google BUT, once you fall off the top two or three pag

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s you might as well not be listed at all.

You see, Google likes to see "natural" linking activity, ie. a person visits your site, they like what they see, maybe see yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r site as a valuable resource and decide to add a link back. This is a "natural" process. When Google finds that the linkback is being reciprocated then they know that

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

some sort of deal has been set up and the relevancy drops way down.

Today I am climbing back up the charts, so to speak using one way linking and I am happy to report

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hat it is semi-automated and starting to produce the same kind of results that I used to acquire. There are a few of ways to get one way links:

1. The natural way, of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hich no one has control over - Visitors will find your site useful or not and decide to add a link back to you of their free will.

2. You can buy one way links - Many

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

companies out there are brokers for website owners who sell a link on their site for a monthly or yearly fee.

3. You can set up a linking strategy with another webmast

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r to set up a link back structure, ie. he links to your site and rather than link straight back to the site he links from, you link to another one of his sites. So one

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ay links are created and they look "natural". This is an effective strategy but too labourious for my liking.

4. Add your site to link directories - This is the most e

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ffective way from my experience, especially if you have automated or semi-automated the process. One way links from high quality directories will do more for your websi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e ranking that any other single internet marketing method.

It's important when getting back links that you use different anchor texts. Using the same link text will lo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

k automated. Link backs from websites all using a variety of linking texts will look as natural as you can possibly expect.

In conclusion, the more natural you can mak

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e your linking strategy appear to be, the more you will benefit in the Search Engines. And as Google, Yahoo, and the other top dogs become more stringent in routing out

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

automated processes, you may still have a chance of keeping one step ahead of the pack.

That said, there are NO guarantees in Google Kingdom.

Copyright 2006 Mal Keena

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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