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Main Subject - Reciprocal Linking: Is it Still Worth the Effort?
When the Internet was young, ten years ago, one of my most pleasurable online activities was to go to a site’s link page and follow the links to some cool sites. Equally fascinating was the prospect of havin
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
g my site listed on some of those links pages, which prompted me to get into the activity now known as reciprocal linking, or trading links with other sites.
My, how times have changed! Now whenever a recip
My, how times have changed! Now whenever a recip
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
rocal link request lands in my “in box” I delete it immediately just like other pieces of obvious spam. How did this come to pass? As soon as it became known that Google’s PageRank system rewarded sites for
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
incoming links, the trading of links, and even the buying and selling of links, heated up and most webmasters got into the act.
To make matters even worse the flood of reciprocal requests became a tidal wa
To make matters even worse the flood of reciprocal requests became a tidal wa
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
e in the past year as people sought to cash in on Adsense, Google’s contextual advertising system. Many sites have been constructed whose sole purpose is to get people to click on ads. The owners of these s
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ites, in a concerted effort to get high rankings, have built complex link directories on their sites and are soliciting link exchanges.
The net result of these developments is that most requests that one re
The net result of these developments is that most requests that one re
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ceives these days are automated and will provide you with links on directory pages that have no PageRank and will hardly ever be seen by any human visitor. Another consequence is that when you, in good faith
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
send an email to someone requesting a legitimate exchange of links you may never get a reply because your email will be deleted by a webmaster, sick and tired of all the requests.
So is reciprocal linking
So is reciprocal linking
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
a dead duck? The answer is a qualified “yes.” It takes a long time to conduct a link campaign these days, and it is harder to get links on sites with link pages that will generate traffic or help you with y
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
our search engine ranking.
So, don’t have big expectations from reciprocal linking. If you do want to build up your incoming links with this method you should do it in a highly targeted manner. Concentrate
So, don’t have big expectations from reciprocal linking. If you do want to build up your incoming links with this method you should do it in a highly targeted manner. Concentrate
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
on trading links with sites that are closely related to yours. If you sell lawn mowers, then trade links with someone who is selling grass seed.
If you are not sure who might be a good link partner then vis
If you are not sure who might be a good link partner then vis
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
it the site of one of your competitors. If you have a Google tool bar installed do a “backward links” check which will produce a list of sites that link to your competitor. If you don’t have the toolbar inst
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
alled just go to Google’s search page and make the following query:
link:http://www.yourcompetitor.com
Look at the sites that are linking to your competitor and see if you can find link pages that have a
Look at the sites that are linking to your competitor and see if you can find link pages that have a
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
good PageRank (3 or more) and are situated so that they could send you traffic. These are the “plums” and you should try to pick them, by soliciting a link exchange with those sites.
Also, scrutinize the pa
Also, scrutinize the pa
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
es where your link might be placed. If it is buried deep in a directory or not within two clicks of the main part of the website then you can forget about exchanging links with that site. If the link pages h
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ave more than 50 links sloppily arranged, then you will also get little benefit from such an exchange.
This is a time consuming practice, and the results are diminishing. Along with reciprocal linking you s
This is a time consuming practice, and the results are diminishing. Along with reciprocal linking you s
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
hould also try other ways of getting incoming links: distributing articles and press releases online with a link back to your site and buying or getting free placement in online directories.
In the cases of
In the cases of
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
article distribution and also directory placement, the biggest results will come when your article or directory listing is highly targeted. If you can get an article placed in a high volume newsletter or an
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
oft-visited blog then you have hit the jackpot.
Similarly if you find a directory that is important for your industry, a listing there may be well worth it even if you have to pay for it.
The reciprocal l
The reciprocal l
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
inking landscape has changed a lot in the past ten years, and even in the past one year. Reciprocal linking can be used judiciously but it is no longer the powerful traffic generating method that it once was
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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