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Main Subject - Competition For Links Is Not Your Problem
Never Worry About Competition! One of our pet peeves is the fact that everybody is so worried about competition! It just drives us crazy! Never worry about competition! We’ve heard it so many times from so many customers and we try so hard to change people’s attitu According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product des. What do you say to the person who’s reading this thinking, “I’m not going to put anybody’s link on my Website - that’s going to drive business to them instead of me!” The Web is totally different - it’s a completely different world than inserting a flier for s ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in meone selling a competing product with you in your own product. You’re providing a resource that people will bookmark and come back to your Website to find links to other Websites. It’s a whole different ballgame here! You’re actually providing a resource! One of th lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. things that people on the Web are constantly looking for is a good place to go to other places on the Web. Everybody’s heard of Yahoo. It’s a multi-billion dollar business in just a few short years. Guess what their whole business started out doing? It was nothing here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe but a place to go to other Websites from. On top of that, every link you add you makes sure you’ve got a link on their Site bringing people to you from their customers. Anybody who clicks on a link and goes to another Website just has to go up to that little button d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro hat says “back” on their browser, hit back, and pow! - they’re right back to your Website! They can go over these links and use them to go check out other stuff. And so what?!? There’s so many billions of users on the Internet, all you want to do is get enough traf ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc ic coming through consistently to make the sales from those customers who chose to buy from you. We have a friend involved in credit card processing and he’s got hundreds of people, maybe more, that have entered our Site to say, “Hey, can I put an advertisement for easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi your Site on my Site?” and he’d pay them if any business comes through. Sometimes somebody clicks on that banner which goes to another Site, which goes to another Site, which goes to another Site and eventually they end up on yours and they buy your product. He tal nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically ed to some of his customers and ask, “How did you find us?” And they say, “Well, I went to buy a CD-ROM but I clicked over to another Site that had printing because I needed to get printing, then I clicked to another Site that had a mail room and I clicked to anothe and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ Site that did packaging, then I clicked over, clicked over, and eventually clicked over to a Site that said ‘Hey, need to accept credit cards for your sales? Click Here!’” They just kept bouncing around til they found them. And it’s beautiful because they get busi ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi ess they wouldn’t have had. The people who actually sent the customer to them gets paid a nice fee, and everybody is happy and the customer’s satisfied because with just clicking his mouse he’s been able to get everything he needs for his new venture. It’s wonderful ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a ! It’s so ridiculous that people worry so much about competition. Because it’s silly!! By joint venturing with these other Sites you just get your message across to so many more people. It reminds us in Mail Order of a mailing list. Over the years, we have made hun dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod reds of thousands of dollars by renting out our names to mailing list brokers and to companies who used our buyers’ names. There are some companies (we still run into them) that say, “These are my customers and no one else shall ever have them!” They won’t take thi cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin money! These thousands and thousands of dollars they could make every year, tens of thousands, because they have this crazy idea that they’re not going to share with anyone else. It’s really ridiculous! Anytime you drive past a McDonald’s, Burger King, or a Wendy’ tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen , look around and within a block or usually across the street you’ll find the competition. And they both make more money because they’re both there. People know food and they move to that area. Next time you go in front of a fast food place, look around and you’ll s t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel e a competitor. One of the most popular shopping centers in San Diego, actually in San Marcos now, is a real innovative shopping center . . . The whole shopping center is restaurants! There’s an Italian restaurant, there’s a Chinese restaurant, there’s a steak hou ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust e, there’s a Japanese place, there’s any kind of restaurant. There’s a Thai restaurant, there are about 12 or 15 restaurants all in the same strip mall and they all are doing more business than they can handle! The shopping center is ONLY for restaurants. There’s n y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products bookstore, there’s no electronic store, there’s no clothing store. Every place in there - and we think there are about 15 now - is a restaurant! That would be the place we’d want our restaurant! Have you noticed how every bookstore has a coffee shop in it now? If . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de they were real scared they could say, “Every dollar spent on coffee is one dollar less that’s spent on books or visa-versa!” Instead what they do is say, “Hey, sit down and read a book! Have a cup of Java. Take your time." They both make more money! The other thi elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip g to keep in mind is they call it the World Wide WEB because it’s thousands of decided they wanted a little tiny web of their own, so there’s 25 million different little webs. But how effective would that be compared to this gigantic WEB that covers the entire world tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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