Main Subject - Business

If you think advertising is a high-stakes gamble, one that is full of risks and gimmicks at expens

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ive prices, think again. Advertising follows, in fact, some very logical rules. The first is that good adve

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tising is based on market research. Before you advertise, you need to understand the customers you're tryin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

to reach. What are their needs? What factors influence their decisions to buy? What features of your prod

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

cts or services offer what they truly want? And what weaknesses in your competitors could bring these targe

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

customers to you?

The second rule is that when you are advertising, particularly with di

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

fferent media, you must always measure your advertising results. Only through consistent, systematic evalua

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ion can you determine the percent of return you're getting for each ad dollar spent. Moreover, by pinpoint

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ng which advertising is working and which is not, you can capitalize on your successes, cut your losses and

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

revise your program by trying a different sales approach or different media.

Track your advertisin

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

religiously. Always ask new customers how they heard about you. Put a dedicated phone number in your Yello

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

w Pages ad; the number of calls coming in on this line will quantify the effect the ad is having. If you a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

vertise with coupons, count the coupons redeemed. If your advertising spotlights a certain product or servi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e, monitor its sales.

A third rule is that like anything new entering the public environment, adve

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tising takes time to catch on. Although some famous print ads and television commercials have had immediate

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

impact, most advertising builds slowly through consistency and repetition. Thus your advertising must appea

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r frequently enough to become a familiar presence; think of it as something that customers must see three

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r four times before noticing it's there.

Besides being logical, advertising can also be inexpensiv

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

- even free. So after you've identified your target customer and defined your strategic sales message - th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

prerequisites to all forms of advertising - explore the following cost-saving advertising alternatives.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The business people in smart clothing sit around a small table and sip their coffee chatting about everything from the latest mergers to their son's little league game. Even though these people are enjoying themselves, they aren't here to waste away their time in idle chat. Like true entrepreneurs they are here to further their businesses agendas. With each sip of coffee they get to know each other better and are able to make those special connections that result in either a sale or in a new friendship.

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