Main Subject - Internet and Businesses Online

Some time back in an article I discussed the subject of persistence in regard to internet marketin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

g (or any type of marketing for that matter!).

Along with the willingness to hang in there, there

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

is another subject of importance – volume. When we’re talking about internet marketing then, we

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

re talking about quantity of advertising.

If you think of online marketing in terms of numbers, h

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

re’s what can commonly be noticed:

A relatively small percentage of people will actually respond

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to an ad or offer (my experience has been about 5 to 10%). Of those people, another percent will

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

actually follow through and remain customers or work to grow their business (I’ve noticed that t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

is falls at about 15%).

If you think of these numbers while you are placing ads, sending emails, m

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

king contact calls, etc., you will have a good idea of how much advertising should be done to match

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

your goals. If you use the right volume along being persistent, you will likely get the results yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

’re hoping for.

As a note, this is not to promote low expectations but to demonstrate that genera

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ly speaking, this is the rule. Some promotions will do better than others - many variables may e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ter into this, the main one of which is quality.

Regarding quality: In advertising, the message th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

t you relay, the amount of impact you have right up-front will make a difference in the response

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to your communication. Also ensuring that your messages, ads, etc., are grammatically correct a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d the spelling is right. (Spellcheckers come in handy here!)

However, if you were to choose betw

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

en the two issues, (quantity vs. quality) quantity actually wins out - if you're questioning the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

way your ad looks, sounds, etc., don't worry too much about it. It's much more important to get

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

out there and get seen than to spend a lot of time mulling over your ads.

My favorite marketing a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

The idea that people need to see your ad 6-12 times before they’ll remember you is a fallacy. Having them remember you later is far less important than having them take action and do business with you, or at the very least identify themselves to you, now! The real purpose of writing a sales letter is to generate sales. This article shows you the seven biggest mistakes people make when writing sale letters.

The conventional marketing rule of A.I.D.A. can be very successful when applied online.

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Main Subject - Online Marketing - Volume Counts!

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