Main Subject - Internet and Businesses Online

Adding online video to your marketing mix will soon be as necessary as article submission, press releases and other publicity tools. The growing popularity of online video just cannot be ignored, but you can

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

use that to your advantage. It's not as difficult as you might think and soon it will be as easy writing an article.

With increased rate of internet users turning to online video to satisfy their needs for

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

entertainment and information it follows that as marketers we need to become savvy in yet another medium. This may seem daunting, but it's becoming easier to put a message into video as the software tools de

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

velop features geared towards new users and the cost of equipment and software continues to drop.

What To Put On Video

In the savvy marketing circles people know that to promote a product or service, gener

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ting good quality articles is a vital part of the advertising make-up. Articles are typically written about a particular topic and then distributed. Since other webmasters are usually on the lookout for good

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

content, your article would likely end up being pulled out of an article directory, placed on another site directly, or you may just choose to keep it on your own site.

Video is the new article posting.

W

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

atever you put in an article can be made into a video. There are, of course, special consideration with video in that it does need to be engaging and relate something unique that cannot be put into an articl

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e.

This can be a voice-over while going through a powerpoint presentation, or better yet a demonstration done on your computer of how to use a certain piece of software or technique for running your busines

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

.

How To Get The Raw Material (Content is Still King)

A very simple way to get content into your video is just to talk to a video camera about the topic you have chosen. Some people are more comfortable wi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

th this than others, but having yourself "front and center" you put a human face on your business. By placing yourself at the front of your business people are more likely to feel a connection and have a hig

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

er level of trust.

There is also screen capture software that will make a video of actions you take on your computer. Demonstrate using or ordering your product. Go through your ordering process to demonstr

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

te the simplicity and security of ordering as well as what happens after the order is placed.

Putting It Together

A very good tactic is to combine the two. To still get the personal feel across, introduce

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the content with a little blurb with you talking to the camera and describing what will happen next. Then switch to the screen capture video demonstrating your product or ordering process.

The basic softwar

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

needed to edit video comes free with many computers (iMovie with Apple Macintosh computers and Roxio software with many PCs). This software will allow you to put together video taken from different sources,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

add subtitles with your site URL and other effects that you may want to play with.

Then you save the file as something that can be uploaded to your site or a video hosting service.

Finding An Audience

Th

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s is the really easy part. When you have finished exporting your video to an online format (usually wmv) you head over to the video hosting sites who will gladly allow you to submit it at no cost. The video

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

submission process has a lot in common with the article submission process you may already be familiar with. Just go to site like YouTube, Google Video, AOL Video and others to sign up for an account.

Each

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ite will have instructions on how to place the video in their archive, assign keywords (tags) to it, put it in the right category etc. One of the big advantages to having these kinds of sites host your video

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is that you can now show the video on your own site without taking up your web server's bandwidth or disk space.

Now is a great time to learn how to do online video. Since this medium is still pretty new y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u can get away with some pretty bad stuff at first and still get links and traffic from it"amateur". Now is a great time to practice since as time goes on people are going to expect higher quality production

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Does it make sense to sell mobile carwash services by telephone? Indeed it does and one of the best reasons it makes sense is the mobile carwash services must cluster their customers close together. Therefore if they are working in an office complex it makes sense to gather all the business cards from all the businesses nearby and call them up and ask them if you can put them on your weekly wash route schedule.

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