Main Subject - Internet and Businesses Online

Well, you knew this was going to happen. With the recent YouTube buyout, you had to know that Google was up to something. Sure enough, the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

y were. Recently Google announced that they were going to change their search engine ranking system to give more weight to sites that cont

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ined video. What does this mean for Internet marketers? It means a whole new way of thinking about putting your site and sales pitch toget

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

her. In this article, I'm going to go over just a few things that you're going to need to do in order to keep up with the new world that w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

're about to live in.

For one thing, it's now going to be very difficult to compete with sites that have exclusively relied on video, suc

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

h as news sites with video feeds. They've got a big head start on most of us. Fortunately, as Internet marketers, we're not really in comp

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tition with the news sites, so that's a good thing. But we are going to be in competition with each other, so if we want to get a leg up o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n the other guy, we're going to have to do a few things. Like what?

Let's start with our sales pages. Gone will be the days of the static

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

long winded sales page that people will have to drudge their way through. You're going to have to mix in some interactive video not only

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to keep Google happy but to keep people interested. Perhaps have a portion of your sales message be in written copy and a portion in video

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Maybe have some video testimonials. They're always great. Of course, if you're photogenic, you'll probably want to have a video of you in

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

troducing yourself on your sales page. People will relate better to you when they can see you.

What about our web pages? Well, you're goi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

g to have to figure out a way to incorporate video into those as well. Now, in some niches, this isn't going to be easy to do. The truth i

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s, many niches won't convert well to video. For example, having a video of you explaining to somebody how to write a resource box for an a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ticle isn't going to be great entertainment. However, if you have a site that teaches people how to repair a grandfather clock, having a v

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ideo of the procedure could be a great idea. You may even be the first person to do it.

This is certainly going to be an interesting time

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to see what marketers come up with. Thinking of well written words is one thing. Now, you'll need to get at least a minimal technical educ

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ation in order to compete in the marketplace. The bar has been raised considerably and those who rise to meet that bar will see success li

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e they never have. Suddenly, with a good video based site, your chances of ranking number one at Google will be a lot greater than they we

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

re before, even in a very competitive niche.

Yes, these will most certainly be some interesting times.

To YOUR Success,

Steven Wagenhei

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Most folks think that if they know the facts, they can make a pretty good decision. Dr. Karl Menninger has a slightly different opinion.

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