Main Subject - Internet and Businesses Online

A microsite is a single-page web site devoted to selling a single product or service. I

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t is a direct marketing tool that is very suitable for network marketing (signing up ne

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

w members for a Multi Level Marketing downstream) as well.

Here is an example that is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

not perfect but still does many things right in terms of design and copy:

http://www.P

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

blishingSeminar.com

This is a microsite selling a 2-day book marketing seminar in NYC.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

I'll list some of the correct elements that makes this design above-the-average:

1)

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

A specific and somewhat unusual offer up-front. (See the screenshot below.) They are pr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mising to double or triple your annual income after this 2-day event during which they

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

will introduce their SYSTEM. That's rather specific and a lot to promise, isn't it?

2)

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Photos of 4 authors follow the promise, thus personalizing the message. Now we are loo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ing at four guys whose faces we can see, names we can read. This already feels like a R

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

EAL event.

3) Great BLUE subheaders divide the text into digestible chunks. We are exp

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lained not only who should attend but also who should NOT. This again "shows" how serio

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

us these people must be.

4) Prominent bullets with check marks itemizing important poi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ts in easy-to-read lines.

These bullets summarize some of the FEATURES and BENEFITS of

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the training bootcamp although it still (for understandable reasons) does not quite gi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

eveaway the particular features of the Streamlined System itself. Since information is

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hat they are selling, you have to buy it first in order to get the full set of features

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

.

(Continues in Part 2...)

(NOTE: Please visit http://write-design-sell.blogspot.com/

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

2007/05/good-microsite.html for the screenshots accompanying this article. Thanks. Ugur

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/64498/mainsubjects-Web-Marketing--What-a-Good-Microsite-Should-Look-Like-Part-1-of-3.html">Web Marketing - What a Good Microsite Should Look Like? Part 1 of 3</a>

BB link (for phorums):
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Clearly, even the best marketing models fall short when they rely only on income and other demographics. To make the most of their budgets – and to build their brands – marketers must look at information that provides a deeper understanding of consumer needs, wants, propensities, and ability to purchase. Financial assets, such as stocks and bonds, as well as home equity and transaction history mean a great deal in terms of a consumer’s ability and propensity to buy in specific product categories. And, more importantly, this information has great meaning in terms of the types of brands and brand messages to which they respond.

The most important thing about your donation thank-you letters is not what you say or how you say it but how quickly you say it.

No beating around the bush, here. There's no such thing as a free lunch, and that applies to the merchant industry as well...

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Main Subject - Web Marketing - What a Good Microsite Should Look Like? Part 1 of 3

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