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How to use YouTube for Internet Marketing? It’s a good question. Is using YouTube just for kids and comedian

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s? How can we use it in our marketing efforts? YouTube is just for fun, right? Well, yes it is and that’s th

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

whole point.

A picture paints a thousand words…a video?...

YouTube has been around a while and is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

now a Google platform. Why? Well, Google could see the power of the medium for advertising. There are alrea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y tons of videos on there that are simply adverts. For a song, a band, a movie, a car, you name it.

People

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ove short, sharp messages and videos are perfect for this. As internet marketers can we benefit? You bet we

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

can.

Inimitable

There is so much ‘stuff’ in the internet marketing world that is simply recycled ga

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

bage. The same old, same old method, trick, gizmo turned around again and again. When any new idea comes out

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

it is pounced on and regurgitated under apparent new guises. OK, you knew that, right?

But what about a vid

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eo…I mean a really personal one. YOU on camera talking about YOUR passion, YOUR interest, YOUR product!

Who

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

can imitate that?

Slick is ‘dick’

Forget big productions, actors, lighting, directors, etc. Watch a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Ed Dale video. As Ed says…’slick is ‘dick’…you have to put yourself on there and more importantly wh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

at ever you are talking about has to be good.

Your own presentation can be as bad as you can manage (and tr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

st me bad is easy) but your message must be good. Any product you are selling must be good. Why?

Videos

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

re Viral

A good message in a YouTube video will be spread all over the internet. You must have seen ton

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s already. But I bet you’ve seen even more bad ones.

They can be funny, quirky…it does not matter as long a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the underlying message is solid.

Try One

So what can we, as internet marketers, do? One of the big

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

est problems any marketer faces is trust. Do people believe our message? Do we believe it ourselves?

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Well, if you put yourself in front of a camera, you will find out.

Find out now how to use YouTube

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

or Internet Marketing because Web 2.0 is here and now and you don’t want to miss out! Oh! And it’s great fun

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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