Main Subject - Internet and Businesses Online

If you have a web site for business and hope to use it to increase your sales or advance

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

your marketing, don’t forget the ‘offer.’ You have to have an offer. Yes, and right fro

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the start -- an offer (at least one) that should be visible on the very first page.

Thi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

k of it this way: you make the offer on the first page and all the other pages on your w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

b site, fundamentally, are in support of that offer. All the other pages simply have the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

purpose of elaborating on the first offer(s), explaining the first offer(s), answering q

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

estions about the offer(s), helping visitors to be comfortable with the offer(s), or help

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng them believe in the credibility of the offer(s).

It may sound too simple but it’s a s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mple premise that too many web sites violate. The internet is rife with examples of non-

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

offer web sites. The so-called “vanity” web site is a classic – a self-centered web site

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

that may explain everything about a company but doesn’t make an offer that anybody can ac

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

on. In effect, vanity sites say to the Internet visitor: “HI! WE HAVE GREAT PRODUCTS AN

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

SERVICES. GOODBYE!” What’s the point? If there’s no offer, then there’s no action. It’

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s the same with your web site.

Your home page needs to immediately put an offer in front

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

of any visitor that comes to the site. Your offer has to be compelling enough to get you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

visitor to act – either by making a decision to purchase the product/service, or by maki

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

g a decision to contact you. Everything else is supplemental information that tells them

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

why your products are the best, why your company is reliable and trustworthy, and how th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y can contact you. It is simple. Make an offer; then support it. It’ll pay off. Anythi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g else on your site is fluff and simply gets in the way of your visitor making a decision

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/64402/mainsubjects-Sales-Page-Secrets--Dont-Forget-the-Offer.html">Sales Page Secrets - Don't Forget the Offer</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/64402/mainsubjects-Sales-Page-Secrets--Dont-Forget-the-Offer.html]Sales Page Secrets - Don't Forget the Offer[/url]

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Nervous about your next presentation? Does standing in front of a live audience make you want to run and hide? You more than likely to need to spend more time on planning, and less time on needless worry. New Zealand presentations coach and media trainer Greg Ward explains.

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Main Subject - Sales Page Secrets - Don't Forget the Offer

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