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No, I’m not going to give you a list of most searched or most clicked keywords or whatever. Instead I’m goi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ng to talk about how to determine which keywords will be the best for you.

There are a number of measur

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ments that can be used when determining how good a keyword might be:

Search volume (high or lo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

KEI

Number of search results for a keyword phrase

Number of search results

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

that use the phrase in the title

Whether a competitor uses a particular phrase

etc.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Personally, I don’t think that any of those will actually pick the best keywords for your campaign.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Looking at keywords in terms of difficulty is great for having realistic expectation of how soon you might

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

be able to displace other sites ranking well for them, but it won’t tell you if your keyword is a good keyw

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rd for you. Same with looking to see if your competitor uses that term. For all you know they haven’t done

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

their research yet.

All of the information above is useful within context, but there are really only th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ee things that truly matter. You want:

Keywords that target your audience
Keywords t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at get traffic

Keywords that get conversions

You can find and optimize for a lot of ke

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ywords that will perform well in one or two of these areas, but the BEST keywords are those satisfy all thr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e requirements. Anything less won’t do.

You can target your audience with low traffic keywords - bu

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

your conversion rates will be low.

You can get traffic that doesn’t convert - but sales rates will

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

be low.

You can get conversions by targeting low traffic keywords - but your traffic rates will be

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

low.

You can target your audience with poor converting keywords - but your sales will suffer.

You

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

an get traffic without targeting your audience - but your conversions will suffer.

You can get c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

onversions without targeting your audience - but your traffic will suffer.

The best keywords ever are

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

eywords that you have determined to be relevant and have tested to get results. Nothing else really matters

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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