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    I’m in marketing and advertising and naturally, my responsibility is to help my clients make more money. Is making money the be-all and end-all? I never thought money was the end. With greater wealth comes greate
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    r responsibilities. The World Internet Mega Summit Singapore 2007 held in Singapore from 26 to 29 May 2007 allowed me to catch a glimpse of the power of viral marketing at it’s best

    Internet guru Stephen Pierce
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    as given the challenge to raise USD100,000 within 72 hours to feed 1 million hungry children. We broke the record by the 64th hour and that was a joyous moment for all of us who were present at the seminar. How d
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    d it work?

    It is best summarized in Jim Collins’ The Hedgehog Concept . It is not the goal to be the best, a strategy to be the best, a plan to be the best. It is an understanding of what you can be the best at.
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    What are you best at? What drives your economic engine? What are you passionately about? Stephen Pierce excels in the methodology of churning out millions of dollars via the internet. That’s what he is best at, t
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    at is how he cranks his economic engine and that’s where his passions lie. He used his knowledge and experience to get really rich and he is empowering his proteges to make money online. But he did not stop there
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc


    With the support of his wife, family and local supporters, the team emailed fellow internet gurus to propagate the “Feed the Children” charity drive. I knew they responded because I received an email from Yanik
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    Silver. We, the participants, at the summit were urged to download “The Influence of Third Power” report so that he would donate a plate of food in our names. After I had downloaded, I was given a chance to mult
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ply my gift by feeding more children and receive a nice collection of marketing resources from top experts like Jay Abraham, Robert Kiyosaki, Mark Joyner, Mike Filisaime etc as a ‘thank-you’ gift.

    Why did people
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    response? Credibility, Value and the bigger picture of Doing Good. Those who came in touch with Stephen Pierce in person will feel the sincerity in him. I heard him speaking at WIS twice. He would talk in length
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    bout the methodology about making big on the web, but he would also talk about doing good, using knowledge, fame and wealth. “The future is not an optional event, everyone is going to be there. The big question i
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    how you are going to show up.”

    Sure, his success report “The Influence of Third Power” are excerpts from his book and some have accused him of using that as a bait to sell his book. But, there are values and le
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    sons you can take away in that short report. If you decide to buy the book because you benefited from 1 or 2 tips you picked up, why deprive the man from earning the money he deserves?

    Netizens trust Stephen. Hi
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    fame and credibility not only got him the downloads, it also helped the “Feed the Children” solicitation email being circulated. I sent a short message to my social network, blogger friends, friends, colleagues
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    and contacts. That’s how it flows. Some people don’t know Stephen Pierce but they know me. People who trust me would value my opinion that the download is for a greater cause. Perhaps they may not contribute $8,
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    24 or $30 but they would send the email to another 2, 3 ,5 or more people. The charity drive will take on a life of it’s own. The multiplying effect kicks in without anyone spending a dime. And in less than 72 ho
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    rs, we achieved our goal.

    As a marketer, you may say: “OK, I have credibility. My clients trust me and have a relationship with me. My products/services are great and definitely a good solution to their problem.
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    But I don’t see the bigger picture beyond this, so how?” The big picture need not be as ambitious as to feed 1 million children. It is the understanding that by offering integrity in product development, marketin
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    , communications and every aspect of business transaction, you are contributing to the entire industry. People will use you as a benchmark, people will talk about you and people will refer you. At the end of the
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ay, you benefit by getting known, talked about, having product sold, etc.

    When you take away the wires and cables, the internet is all about people. What you give, you are most likely to get back more, much more


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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