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Main Subject - 700% Increase in 'Sales' - Eye-witnessed!
It was a dark and stormy night...heck no, it was broad daylight instead so there's no mistaking what I saw.
A man had set up 'shop' on one side of the road that runs adjacent my home. It was a great day for the kind of 'biz' he practiced. It was a day when there was plenty of sunshine in
A man had set up 'shop' on one side of the road that runs adjacent my home. It was a great day for the kind of 'biz' he practiced. It was a day when there was plenty of sunshine in
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
the hearts of folk that passed him and I expected him to make a lot of hay this day - capitalizing on that inner sunshine.
But something was wrong with his 'hay-making' that day. In place of the taken for granted hay-bundles there were just a few straws! While idly pondering over this I
But something was wrong with his 'hay-making' that day. In place of the taken for granted hay-bundles there were just a few straws! While idly pondering over this I
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
noticed another man getting ready for a similar business.
And in half-an-hour this man created 'sales' a terrific 700% over the first guy. Same 'home business' same 'product' same time, same prospects YET a 700% increase in sales!!! While the first guy barely converted 6 prospects throu
And in half-an-hour this man created 'sales' a terrific 700% over the first guy. Same 'home business' same 'product' same time, same prospects YET a 700% increase in sales!!! While the first guy barely converted 6 prospects throu
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
gh his marketing skills the new-comer bewitched 42!
Always on the lookout to learn something new I can apply to my net-biz I took a closer look at the marketing skills applied by this newcomer and this is what I learnt.
As soon as the other guy saw the street and the large number of peo
Always on the lookout to learn something new I can apply to my net-biz I took a closer look at the marketing skills applied by this newcomer and this is what I learnt.
As soon as the other guy saw the street and the large number of peo
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ple (prospects) on it - all dressed up - he knew he had found a 'niche', he instinctively recognized 'abundance' (Online - search for a niche, a product in need)
Now he knew he had to set up base some where on that street, but where? He stood around for a short while, saw the previous gu
Now he knew he had to set up base some where on that street, but where? He stood around for a short while, saw the previous gu
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
y getting shooed away to the other side by the established business and then chose his location; almost exactly where the previous guy was but just a wee bit away not to antagonize the regular business. (online - stay close to the big boys but don't get into direct competition them - it i
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
s foolhardy!)
Setting up shop meant displaying his wares. This he did in a fashion where there could be no mistaking what his business was. Even a glance from far was enough for the folk to recognize his trade and decide - in advance - to patronize his 'shop' (online - setting up shop wo
Setting up shop meant displaying his wares. This he did in a fashion where there could be no mistaking what his business was. Even a glance from far was enough for the folk to recognize his trade and decide - in advance - to patronize his 'shop' (online - setting up shop wo
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
uld be like having our own website to showcase our business as accurately as possible. A well-chosen domain name reflecting the business as clearly as possible could be the interest-creator from far - even before folk have visited the site. Pre-selling, Right?).
The moment he was set he
The moment he was set he
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
began 'selling'. From that moment on he focused entirely on 'selling'. It did not matter who the prospects were, young, old, short, thin, not-so-thin, tall, well-dressed, extremely well-dressed, nothing mattered - he advertised his wares to all! He used all available ways and means he cou
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ld to connect with his prospects. To some he showed his 'business', to others he told what his business was. He used voice to call to prospects from afar. He used voice to call to prospects that had passed him by but not noticed his 'shop'. He used body-language, he smiled, he even used t
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
e hooded-eye contact to trigger the emotional response he sought. And He Succeeded! (online - Advertise, Advertise, Advertise. Use every available form of advertising to get the word out... ezine ads, clsfds, free advtg, paid advtg, ppc, seo, traffexch, articles... anything and everythin
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
g that falls within your budget of time, ability, and money).
He had a extremely clear sales page with the 'order' button prominent and unmistakable. Not one single prospect turned away at the last moment for not finding the 'order' button quickly enough. (online - ditto! When the buyer
He had a extremely clear sales page with the 'order' button prominent and unmistakable. Not one single prospect turned away at the last moment for not finding the 'order' button quickly enough. (online - ditto! When the buyer
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
is in the 'buy mode' nothing should come in his way. The order button should, if possible be made to slide over and under his cursor - all he having to do is 'click' 'ka-ching'!)
And he didn't go away when the crowds thinned. No Sir, he waited until the very last prospect passed him by.
And he didn't go away when the crowds thinned. No Sir, he waited until the very last prospect passed him by.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
And he promptly solicited this last prospect too, in the same fashion and with the same vigor as he used for the very first prospect. (online - work the pond well, don't leave money on the table in search of another pond where there may or may not be similar buyers, grow new fish in the s
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ame pond if you have to)
Needless to say the first one to set up shop was left gaping in amazement from the other side of the street where he had been shooed-off to. Everything the second guy did the first had not. To make a bad situation worse he saw what was working and what was not bu
Needless to say the first one to set up shop was left gaping in amazement from the other side of the street where he had been shooed-off to. Everything the second guy did the first had not. To make a bad situation worse he saw what was working and what was not bu
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
t did nothing. (online - if the first one's us then it is time we learnt to learn, and if we can't learn, then at least imitate, but imitate the best and next thing we know, we will end up learning too. As in all cases action is everything; knowing is nothing if you do nothing)
OK, this
OK, this
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
article was a bit cryptic with all those words in inverted commas so here is what actually happened.
My first-floor balcony overlooks the road leading to the church I go to. The two so-called businessmen were actually beggars, and their 'business' the stretched out hand - palm upwards.
My first-floor balcony overlooks the road leading to the church I go to. The two so-called businessmen were actually beggars, and their 'business' the stretched out hand - palm upwards.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Their business location was a temporary spot on one side of the road. Displaying their wares meant advertising their infirmities to trigger the alms-giving button of church-returning folks. The order button was the the receptacle for accepting alms - a bowl. (The first one did not have th
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
is???)
'Niche Market' ? - the second guy instinctively understood that folks returning from New Year's Mass would be rightly primed for a giving experience. I think he even knew that the pastors must have sermonized on the need to think of the poor and unfortunate while the well-to-do go
'Niche Market' ? - the second guy instinctively understood that folks returning from New Year's Mass would be rightly primed for a giving experience. I think he even knew that the pastors must have sermonized on the need to think of the poor and unfortunate while the well-to-do go
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
back to celebrate in their homes - and he capitalized on it! A true marketer indeed!
For those that don't like the comparison between our business and theirs (and rightly so) please ignore the assumed similarities and instead focus on the possible learning experience.
Cheers!
Jerome D
For those that don't like the comparison between our business and theirs (and rightly so) please ignore the assumed similarities and instead focus on the possible learning experience.
Cheers!
Jerome D
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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