Main Subject - Internet and Businesses Online

Part 1
It's time for you to add a mind blowing sales letter to your web site. If you get this right you can make an absolute killing on the internet. Get it wrong and you will fail.

Writing Your Own Sales

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Letter

The Basics

Your sales letter doesn’t have to be brightly coloured or filled with beautiful pictures. In fact it is better for both yourself and the customer if it is not.

Simple black text is all you

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

need. If however you feel you would make more sales from fancy colouring then you can always test the water. One week test your site with simple black text, then the next your coloured text. Then see whether o

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r not there was a marked difference in sales. I assure you though; this will not be the case

You Do Not Have To Be Grammatically Correct

In all types of marketing the customer must feel as though they are bei

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g spoken to personally. They must feel as though the focus is solely on them. Your sales letter should read the way you speak. It must have a human touch to it. This way it will have a more engaging affect on t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he reader.

Whilst grammar can be overlooked, spelling mistakes cannot. Take extra care in checking your spelling throughout your sales letter. A spell check is part and parcel of most PC programs now so be sur

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to use it. Mistakes can draw the attention of the reader away from the selling points of your copy. This can only have an adverse affect on sales.

Focus Solely On The Customer

Include only what is crucial to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the customer. As I have said the customer will only be thinking “what’s in it for me?”. They will be uninterested in anything you have to say that doesn’t concern them directly.

There is no need to include a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

l the features of your product either. Obviously ensure the customer knows what it is they are buying, but there is no need to constantly mention all the features of your product. You are trying to make a sale

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

so keep features to a minimum, benefits to a maximum.

Remember – The customer will be interested in only what is beneficial to them. Nothing else will be of significance.

The Most Important Part Of Your Sales

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Letter – THE HEADLINE!

This is without doubt the most important stage in the whole of your sales letter. It single handedly decides whether or not you will get your sales letter read. And if people don't read

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

our sales letter, you won't make a sale. It really is as simple as that!

Successful headlines always must include the biggest benefit/benefits of your product. It must be packed with killer benefits that FORCE

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the reader to read on in order to find out exactly how you're going to provide them with this benefit. In order to do this you must use "power words" to emphasize your benefit in the strongest possible way.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ncorporate some of these words into your headline and you'll be adding power to it:
Amazing
Now
Announcing
Only
Breakthrough
People
Easy
Quick
Guaranteed
Save

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r> YOU
Bargain
Reasons Why
Your
Simple

If you incorporate these power words with a promise of a benefit your headline will be extremely compelling to the reader. You can promise a benefit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y using enticing "action words such as:

How To...
How To Change...
How To Become...
Why You Must.....
Increase Your...
Decrease Your..

These all have a very powerful affect on the rea

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

der. They will jump out of the text at them. When used correctly a power word is an ingenious marketing tool. The key to a successful marketing strategy is pressing all the right emotive buttons of your custome

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s, and power words are very effective in doing this.

Make sure that your headline flows. It must easily roll off the tongue of the reader. If it is anyway complicated to read the impact will be lost. I cannot

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

reiterate this point enough. IMPACT IMPACT IMPACT. If your headline has this, you’re a step closer to a sale already.

Your headline should incorporate the BIGGEST benefit reader will get when they read your sa

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

es message. Your sub headline must be the second BIGGEST benefit the reader will get when they read your sales message.

Now search and read How To Write A Sales Letter That makes $$$$ (part 2) and then (part 3

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Outsourcing has been a part of the world's societies for 100's of years. It became very popular as a term or unique marketing capabilty in the 1990's. Today, we see niche outsourcing branding all around us. Good bad or indifferent we will see it continue.

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Main Subject - How To Write A Sales Letter That Makes $$$$ (Part 1 of 3)

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