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Main Subject - 5 Real-Life Lessons in How to Get More Clients
I'm six months pregnant and I did something recently I should have done months ago - I had a prenatal massage. Ahhh..... heaven. I've had this ongoing pain in my shoulder (on the side I carry my 2-year-old daughter, go figure) and it hurt to do pretty much everything.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
But you know, as a mom, you just suck it up and do it anyway.
I finally broke down at my last OB appointment and asked if I could get a massage for the pain. My doctor gave me the thumbs up with the caveat to make sure the person I went to worked with pregnant women.
I finally broke down at my last OB appointment and asked if I could get a massage for the pain. My doctor gave me the thumbs up with the caveat to make sure the person I went to worked with pregnant women.
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
So, off to Google I went to see what I could find. What happened from there is a true lesson in how to get more clients for your service-based business the easy way - by making it easy for your clients to sign up!
Lesson #1: Do simple search engine optimization on yo
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ur website
Into Google's search field I typed "massage therapist for pregnant women Hudson Valley New York" and you know what happened? Exactly ONE listing came up. (Take note, all you massage therapists in the tri-state area). Thankfully this person had a lovely webs
Into Google's search field I typed "massage therapist for pregnant women Hudson Valley New York" and you know what happened? Exactly ONE listing came up. (Take note, all you massage therapists in the tri-state area). Thankfully this person had a lovely webs
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ite that answered my initial questions and a contact form where I could reach her via email (my personal preference for communication).
The lesson? Have a web presence, for sure. But don't stop there. Be sure to use KEYWORDS in the copy of your text as well as in the
The lesson? Have a web presence, for sure. But don't stop there. Be sure to use KEYWORDS in the copy of your text as well as in the
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ode behind your site (the meta-tags) so your site comes up in the search results. Further digging on my part would have given me more listings for massage therapists, but why waste my time when exactly what I was looking for came up instantly?
TIP: My massage therapis
TIP: My massage therapis
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
t's site had the advantage of having at least one of the keywords I used in my search in the title of her website/company: "Hudson Valley." If you work with clients 1:1 in your local area, consider adding your location and the area in which you service clients to your
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
keywords.
Another positive for this site was the ability to contact her, either via phone or email. Giving your prospects choices on how they can reach you increases your credibility and respects varying needs for contact.
Lesson #2: Quick Follow-Up
The massage ther
Another positive for this site was the ability to contact her, either via phone or email. Giving your prospects choices on how they can reach you increases your credibility and respects varying needs for contact.
Lesson #2: Quick Follow-Up
The massage ther
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
apist responded the same day by phone and quickly answered the questions I had posed for her in my initial contact email.
So, even though I had contacted her via email, she took the initiative to call me, instead of emailing me back. This showed me right away that she
So, even though I had contacted her via email, she took the initiative to call me, instead of emailing me back. This showed me right away that she
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
was a serious business person, and that she was interested in obtaining me as a client. The fact that she came to the call prepared to answer my questions in a minimum amount of time was an added plus.
I was sold and ready to book my appointment with her, but I neede
I was sold and ready to book my appointment with her, but I neede
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
to juggle schedules with my family. She offered to send me her availability for the next few weeks via email and then I could contact her to book a session when it was convenient for me.
Lesson #3: Quick Follow-Up II
She followed up right away as promised, but unfor
Lesson #3: Quick Follow-Up II
She followed up right away as promised, but unfor
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
tunately her email went into my spam folder. (I had given her my personal email address, which is the AOL address I've had since 1994, but since AOL filters 35% of all mail, I never even knew it was there.)
One day after that, she called to make sure I'd received her
One day after that, she called to make sure I'd received her
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
email. I emailed her back and said I hadn't (and then later found it in my spam folder). She immediately resent her email to both my personal and business email address, and ta-da, there it was.
Do you see the theme of follow-up here? She didn't wait around for me to
Do you see the theme of follow-up here? She didn't wait around for me to
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
make the next move. She picked up the phone and left a quick message to check in. It was neither salesy or pushy - it was gracious and courteous.
Lesson #4: Be Flexible (within reason)
Then the next stumbling block. With my schedule, I try to make any outside appoint
Lesson #4: Be Flexible (within reason)
Then the next stumbling block. With my schedule, I try to make any outside appoint
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ments in the early evening or on the weekends. She only had appointments available mid-day during the week. I explained my situation and she graciously offered to see me off-hours.
At this point, I was unhappily ready to move on to someone else, but she came through b
At this point, I was unhappily ready to move on to someone else, but she came through b
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
offering to see me at a time that was much more convenient for me. Yes, that was great customer service in general, but what was REALLY smart about this was now that I've experienced her fabulous service, I will be returning for more, AND I will figure out how to do s
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
o during her normal business hours.
Lesson #5: Decrease No-Shows
The day before our appointment, she called to confirm our appointment and to make certain that I had received the directions she had emailed (another plus as I didn't have to spend time figuring them ou
Lesson #5: Decrease No-Shows
The day before our appointment, she called to confirm our appointment and to make certain that I had received the directions she had emailed (another plus as I didn't have to spend time figuring them ou
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
t myself).
Confirming any appointments you have with clients is essential to decreasing the number of no-shows you have. People get busy and honestly forget, so confirming appointments is an easy way to remind them and making sure your slot doesn't go unfilled.
So...
Confirming any appointments you have with clients is essential to decreasing the number of no-shows you have. People get busy and honestly forget, so confirming appointments is an easy way to remind them and making sure your slot doesn't go unfilled.
So...
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
the overall lesson here is that if she hadn't been easy to find and hadn't follow-up with me in such a precise and consistent manner, I guarantee that I would still be looking for someone and trying to figure out how to fit an appointment into my schedule ~ or more lik
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ely, I would have given up altogether. Instead, she made it super-simple for me to say "yes, sign me up!" and I feel fabulous as a result!
How can YOU follow-up with your potential clients so you can get the same results?
© 2007 Alicia M Forest and ClientAbundance.co
How can YOU follow-up with your potential clients so you can get the same results?
© 2007 Alicia M Forest and ClientAbundance.co
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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