Main Subject - Internet and Businesses Online

Well, I suppose it was bound to happen sooner or later and it appears it is sooner. Over the next several months, Google will be

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

implementing what they call ‘Universal Search’, a new way to search vertically for products or services you are interested in.

W

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hat is the difference between our current searches and the new ‘Universal Search’? Well, first off you won’t see a list of websit

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

es matching your search criteria, you will now see a combination of websites, video blogs, traditional blogs, Podcasts, images, m

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

aps, etc. Basically, your search will now return anything that is properly tagged with keywords related to your search.

The prob

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lem that I see with this method of displaying search results is that you will be subjected to things (blogs, video, Podcasts, etc

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

.) that you don’t really care about. Suppose for a second that you are looking for Website Marketing services, you go to Google a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

nd type in Website Marketing, click search and voila, up comes the first 10 listings for your search. The problem now becomes app

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

arent, you didn’t want to see home videos of some kid optimizing a website or listen to hours upon hours of Podcasts talking abou

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t optimizing websites. you definitely don’t care about images that someone has put up on their site with code in attached that te

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lls the search engines this has something to do with Website Marketing; you wanted to see websites that offer website marketing s

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ervices.

You see the problem? Google feels all of this extra content is relevant and should be displayed with each search but in

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

reality, most people that want this other information go to search engines that specifically cater to blog searching, Podcasting

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

searching, image searches, etc.

How will this affect you and the way customers find your site, products, services, etc.? Well,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

they now have a lot more ’stuff’ to work their way through before they really get what they want. This means that you are going t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o need to take a leap ahead in your current business technologies and start implementing some of these things such as Podcasts or

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

blogs so that the search engines find you more relevant and want to list your site over sites that don’t use these methods.

The

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

good news here is that we have some time to get these things implemented. Google has to work in phases if they want to get this

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

up and running correctly, which gives us time to create a game plan. The other good news is that most of your competitors probabl

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y are not going to implement any of these new technologies anytime soon. That means you will jump ahead of them in search results

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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