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There comes a time in every serious MLM’er career that they draw the line. They come to that point where they have had enough.

They have had enough of the crazy people. Th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ey have had enough of their uplines rhetoric. They have had enough of people in their downline never doing anything. They have had enough of listening to people that are no

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

making the kind of money that they want to make. They have had enough of spending a lot of time and money on leads that don’t work.

They have just had enough of the "hype

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

" and nonsense of it all.

They draw the line in the sand. They make some serious decisions about changing the way that they are doing business. They decide that enough is

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nough, and they will not continue to go in the direction that they have been going with their business.

This is the point that people really start to get serious about th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eir business, and start treating it like a business. This is where the rubber meats the road.

I can always tell when I am talking with someone on the phone if they have re

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ched that point yet.

The old saying “the successful do what the unsuccessful are unwilling to do” is very true.

There are certain things that need to be done to seriously

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

grow your business. Most people will never do those things. It is really just that simple.

We get carried away in how great this comp. plan is or how great this marketing

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

system is, and how good this new company is, etc. etc.

I’m here to tell you that none of that stuff really matters too much. What matters is your commitment to building yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ur business yourself, and not relying too much on outside factors.

This is the difference between someone who has drawn that line, and someone that has not.

The person th

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t has drawn the line has developed their own marketing systems. They do not rely on outside factors.

They have learned to create a marketing system that is uniquely themse

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ves. They realize that depending on other people, other systems, or other advice is ok, but that they need to do something different to uniquely identify themselves in the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

market place.

This of course is where the “work” of creating a business lies. Anyone can come into a business and talk to a few friends, and put up a website. Some people

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ill even go so far as to purchase leads.

Drawing that line in the sand really means that you are going to grow your business no matter what. You are going to create a uniq

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ue marketing system that is specific to you and your opportunity. You are going to educate yourself as best as you can about marketing. You are going to do the things that

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

most people will not do to create success for yourself, and for your family. You will truly be a leader, shining the light for those that follow.

The answers are out there

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

. The solutions exist. The people that will show you how are just waiting for the people that are serious to contact them. Have you heard that when the student is ready, th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

teacher appears?

You need to draw that line, and the cross over it, into the darkness of the unknown and create your own path to success.

Will you make mistakes? Yes. Wi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ll you spend money? Yes. Will it take a lot of time and energy? Yes. Will it be frustrating and make you mad sometimes? Yes.

Will it be one of the most rewarding things th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t you have done with your life? Absolutely.

Draw that line in the sand.

As always we would love to hear your questions, concerns or observations on anything that we write

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Effective marketing can be simplified into five moves – five concrete actions – that you can implement immediately. Your challenge: try one or more of these NOW.

You know those dramatic commercials on late night TV for slicers and dicers and steak knives and juicers and rotisseries, don’t you? What do all of them, the successful ones, those that stick around and actually tempt you to buy; what do they have in common? They’re crackerjacks at creating VALUE. Literally, theirs sizzle.

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