Main Subject - Internet and Businesses Online

Of course not, he doesn't exist, he's a fictional character at the center of a viral marketing ca

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mpaign that according to SF Gate has served 45,000 videos in the first couple of weeks, 15,000 pa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ge views, and (has stickiness of) 1 minute and 40 seconds per visit.

Ray Hopewood may be a ficti

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

onal character in the real world but in the virtual world he has a profile on MySpace, Facebook,

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd flickr. He's got his own blog, an ecommerce site, and banner ads on various other sites.

So h

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ow much gold is there at the end of the Social Media Marketing rainbow? I think that depends on t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he execution. My team’s Marketing 2.0 / Social Media Marketing plan is built around these executi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

on strategies:

1. Understand the Rules of the Game – There is no ‘control and command’ wh

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

n it comes to Social Media Marketing – you need to be willing to let go and trust that your produ

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ct or service can withstand the truth. As the twelfth rule from The Cluetrain Manifesto, the orig

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

inal Bible of Social Marketing, states: “There are no secrets. The networked market knows more th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

an companies do about their own products. And whether the news is good or bad, they tell everyone

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

"

2. Exploit Social Networking Sites – Spend time driving traffic to your site or campaig

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n using new media sites. David Wilson has done an interesting study that shows which social sites

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

are likely to provide the highest returns.

3. You don’t have to start a conversation to have

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

one – Go where your customers are – Facebook, MySpace, LinkedIn, or wherever it might be. Go

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

there, sign up, connect and start typing. Starting a conversation is a lot more work than jumping

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

into one.

4. Don’t forget the Basics – Content is still king. Whatever you have to say m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ake sure it’s worth saying.

5. Learn as you go – No risk, no reward. We are all treading

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

in new waters here – don’t be afraid to go out on a limb and see what happens – it worked for Ray

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.mainsubjects.org.ua/article/64017/mainsubjects-Are-You-Voting-For-Ray-Hopewood.html">Are You Voting For Ray Hopewood?</a>

BB link (for phorums):
[url=http://www.mainsubjects.org.ua/article/64017/mainsubjects-Are-You-Voting-For-Ray-Hopewood.html]Are You Voting For Ray Hopewood?[/url]

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