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When you register or join an Internet marketing forum, you will be asked to choose a username. This username is used to identify you when you mak

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e a post on the forum.

If you haven't registered on a particular forum yet, my advice is to use your 'real name' as your username.

It's common p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ractise for most people to use a weird 'made up' username on forums, but I think that's a mistake. Every time you make a new post on a forum, it'

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s an opportunity to build up your name recognition amongst your target market.

Whether you have your own website now or in the future, people are

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

more likely to buy your products, or those that you recommend if they already know you.

Think about it...are you more likely to buy something fr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

om a complete stranger, or someone you already know?

It's obvious isn't it?

You may have made a thousand posts on an Internet marketing forum, a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd be considered as someone who really knows their stuff and is worth learning from. However, all that trust and respect you've built up could mea

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

n nothing away from the forum, if people don't know your real name.

I see so many forum posters contributing some great information, but I haven'

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t a clue who they really are. They are really losing out on a prime 'name branding' opportunity.

When someone visits your website for the first t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ime, they are much more likely to buy your product, or click on your affiliate links, if they recognize your name. That's why it's important not

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to waste your forum posts, by hiding or forgetting to include your name with every post.

All Forum Signature Ads Are Not Created Equal

When you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

make a post on most marketing forums, you have the option of including an ad in your signature. If you have your own product, this provides you wi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

th an opportunity to promote it with every post you make. If you don't have your own website yet, you can use this space to promote an affiliate p

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rogram you recommend.

Again, this is where making your real name visible to people is going to really help you.

Consider this...

You see two fo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rum posts with the exact same signature ad, 'word-for-word'. Which ad are you more likely to click on?

1. The anonymous person with the obscure

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

username.

2. The person using their 'real name' to identify themselves, and who seems willing to put their name behind what they are recommending

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

.

If you already use a nickname on forums, you might want to consider signing off your post with your real name at the bottom.

Also, don't make

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

the mistake of assuming that because you've made a number of posts, everyone on the forum knows you. There are thousands of new people coming ont

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

o the Internet every day. They won't know who you are or what you are about.

For those people, building up your name recognition with them, will

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

often start with the last post you've just made. So make it a good one, and make sure they know who you are, by making your name visible to them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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