Main Subject - Internet and Businesses Online

“Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and und

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

erstanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and b

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nefits for the stakeholders.” - Philip Kotler

Marketing must always be consumer-based. You may have a product that you ab

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

olutely believe is the best product on the planet earth, yet if you have no customers you simply have a good idea.

The bes

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

online marketing takes place when a netrepreneur gains a better understanding of the consumer.

If you have an existing cu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tomer base and even 10% were willing to participate in an online forum based on your products or services you have a better

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

chance of finding specific trends that may not be found in typical market trend reports.

Many business owners have discov

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

red that diversification can add substantial return in the growth of their company. A forum can assist netrepreneurs in det

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rmining the direction of their growth and which products or services they may need to eliminate from their lineup.

Even th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

largest companies are acquiring smaller niche companies based on the notion that diversification often spurs company growt

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

.

“If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e language in which they think.” - David Ogilvy

A business forum board allows you to interact with customers in an informa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

setting while you allow them the opportunity to do most of the talking while you do most of the listening. Someone once sa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d, “We were given two ears and one mouth so we should probably listen twice as much as we talk.”

Your customers want to be

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

able to sound off and a forum allows them to do so in the safety of numbers. Don’t be fooled, not everything that is posted

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

on a business forum will be positive, but even the negative posts allow you to work at publicly correcting a mistake allowi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ng other customers and prospects to see that you do care about making things right while seeing cases in which you followed

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

through with positive customer service.

“I notice increasing reluctance on the part of marketing executives to use judgmen

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

illumination.” - David Ogilvy

Allow a forum to provide illumination and then take a few brave steps in the right direction

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A lot if not most companies, have two support operations, a customer support and a service support operation. Now days most all companies also use an elaborate telephone screening process for the incoming calls. I would like to suggest an alternative way to improve the quality of the support offered to your customers.

We are beginning to see a horrible trend in franchising with regards to franchise registration states and franchise registration renewals. What is happening is that the states are requiring certain documentation and company audits to be performed prior to franchise registration renewal.

In part two of this series we will deal with objections you might get, which credit cards to accept, and the check paying option.

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