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Main Subject - Creating an Online Community Without the Community?
As a new forum administrator myself, I'm sure that my frustrations are shared among my forum comrades. You've gone through the trouble of registering a domain, picking a host, installing the software, tweaking the coding, and advertising your site. All these things cost mone
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
y, and you attempt to make use of tasteful advertising in order to offset those inital costs. However, one thing is lacking: a community.
"Well," you reason, "I am advertising my site, after all. It's not like I'm sitting around doing nothing except for hoping that people v
"Well," you reason, "I am advertising my site, after all. It's not like I'm sitting around doing nothing except for hoping that people v
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
isit my site and join my community." But still, the people do not come. You've read articles on the internet that suggest to offer contests, prizes, and other rewards to get people to join your community -- your baby. But still, the people do not come. In the back of your mi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
nd, you want people to participate in your community because they want to -- not for the prizes. In other words, you don't want "to buy" your community. You want a real community. You've created a myspace profile that advertises your site. You've told your friends, family, a
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
d classmates about your site. You're paying Google or Yahoo or MSN to display a link to your site according to the keywords that reflect your site's content. But still, the people do not come.
Are people trying to tell you something when they don't register? Is your site r
Are people trying to tell you something when they don't register? Is your site r
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
eally that inferior?
It's easy to get frustrated. And in a certain way, you believe people are just not interested in your particular site. "People just don't care," you presume. People do have lives outside of the internet, right? Not everyone has access to a computer, and
It's easy to get frustrated. And in a certain way, you believe people are just not interested in your particular site. "People just don't care," you presume. People do have lives outside of the internet, right? Not everyone has access to a computer, and
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
if they did, chances are that they are visiting busier sites, more established sites, than yours. "So why bother with it? Why go through the expense of attempting to provide people with the resource of your site when people do not take advantage of it in the first place?"
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
In other words, you've done everything in your power to build a community but the community isn't coming. It's at times such as these that you have to remind yourself of a few things.
1. If you created a site with the expectation of building a community, the people won't ar
1. If you created a site with the expectation of building a community, the people won't ar
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ive immediately.
It takes weeks, months, and perhaps one or two years to build a community. Even though you've done your best to stand out from the crowd, people are slow to discover your particular site because the internet is a huge place. Even though many people will bro
It takes weeks, months, and perhaps one or two years to build a community. Even though you've done your best to stand out from the crowd, people are slow to discover your particular site because the internet is a huge place. Even though many people will bro
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
wse your site and will read what little posts that you have, some people take longer than others to actually join a site. And once they join, some people will contribute; others will never contribute. The phrase "long time reader, first time poster" comes to mind. As a concr
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ete example, consider the "popular" forums. There are some forums that have thousands of members, and thousands of posts. However, not all of their members actively post -- only a small percentage of them do. How many times have to seen a forum that has 100 members with 1,00
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
0,000 posts?
2. Your site should reflect something that you, as the administrator, is genuinely interested in.
Forums, blogs, and static websites have one thing in common: they reflect what their creator is interested in. And as the creator of your site, the site's content
2. Your site should reflect something that you, as the administrator, is genuinely interested in.
Forums, blogs, and static websites have one thing in common: they reflect what their creator is interested in. And as the creator of your site, the site's content
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
reflects you -- and that should be good enough. If others are attracted to what your site is about, then a community starts to build around the administrator's interests. If people "don't care," then that should not affect the administrator's commitment to their dream -- the
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ir baby. In other words, new administrators should believe in their own site first and foremost, and it shouldn't matter (there should be no expectation) whether or not other people are interested in the same thing. That's what makes the interent an awesome place -- there's
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
a site dedicated to any topic that you can imagine. If people are interested, then they will find you eventually (See #1). Other people's interpretation of the administrator's passion should not deter the administrator's passion. The administrator should be passionate about
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
their site in the face of discouragement.
3. In light of #2, new administators should not expect to make money from their site.
I realize that people at least want to break even. You've invested in all those things I mentioned at the beginning of this message, but there's
3. In light of #2, new administators should not expect to make money from their site.
I realize that people at least want to break even. You've invested in all those things I mentioned at the beginning of this message, but there's
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
o guarantee that you'll see any return of monetary investment. But even in the face of this possibility, the administrator's passion should not waiver. Any site on the internet reflects its creator's passion. Time, patience, and original quality content will build your commu
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
nity (see #1). Never, ever, count on other people to help you offset your costs. It's your site, your passion, and your content. Accept responsibility for creating a site: you will either nuture your site, or you will abandon it.
4. And finally, you are never truly alone un
4. And finally, you are never truly alone un
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
til you delete your site.
Millions of people use the internet. Out of those millions, there has to be several people who are interested in the same things you are. You're never "out of the game" until you hit the delete key. Just focus on building your content yourself -- b
Millions of people use the internet. Out of those millions, there has to be several people who are interested in the same things you are. You're never "out of the game" until you hit the delete key. Just focus on building your content yourself -- b
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ecause your site represents your interests to the world. Like I said earlier, if people find your site and join it, then a community can start. But if you, as the administrator, are half-hearted about your own site, you cannot expect other people to be whole-hearted about it
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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