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  • Main Subject - Marketing on MySpace

    For so long, I have ignored MySpace and considered it to be a place for punks and sleazy women to hang out and
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    discuss their latest drunken weekend bash. There is plenty of that happening on MySpace, but there's much, much
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    more.

    At the writing of this article, there are over 141 Million MySpace profiles. Many of those are duplicat
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    e or abandoned. There remain, still, millions of active profiles. Members who use MySpace freely provide a grea
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    deal of information about themselves.

    There is no better resource for targeted leads than in MySpace. Members
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    who have common interests will join "groups." There are groups with thousands of members who are interested in
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    golf, fishing, basketball, drinking coffee, collecting stamps, making candles, and just about anything imagina
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    le.

    MySpace makes it altogether too easy to create a targeted list of subscribers within your niche market. In
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    MySpace, your subscribers are called "friends". All you do is send a request for someone to add you as a frien
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    d and wait for them to accept your request. I'm constantly amazed at how many people randomly accept friend req
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ests as if it is a competition to have the most friends.

    In a sense, your "friends" have opted in and have bec
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ome your targeted list since they all share common interests with you.

    All that is necessary to begin building
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    your targeted list of friends are a few simple steps. First, open a free MySpace account and build a profile.
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    It is best to add a few photos, some information in your "about me" section, then add a professional looking, e
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    sy to read layout. Consider adding posts to your blog to make the profile more active.

    I use a tool called
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    romoting my MySpace profile. Once this tool is downloaded onto your computer, you simply open your MySpace prof
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    le inside your Badder Adder window, nav
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    igate to "groups", find a group within your niche, and begin requesting them as friends.

    Create as many niche
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    MySpace profiles as you wish. With the automated tool, you can have thousands on your targeted lists in no time


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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