Main Subject - Internet and Businesses Online

Have you been publishing an e-mail newsletter for at least six months but still aren't seeing real results (read: revenue) from it? Don't fret — you may just need a tune up. Here are five ways to kick your e-zine income into gear this year:

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

TOOT YOUR OWN HORN MORE

The adage goes, "If you don't blow your own horn, someone else will use it as a spittoon." If your focus is providing your readers with useful information that enriches their lives and businesses, bravo! That SHOULD be yo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ur focus. But now I want you to look out for yourself as well: Take at least 25 percent of your e-zine space and make it all about YOU.

Give promos for your services, products, books, workshops, etc. List raving testimonials from clients and custo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mers who LOVE you. Weave your business success stories into your articles and tips. Share something funny about your weekend that makes me feel closer to knowing you personally. (For more self-promotion tips, see my article at http://www.ezinequeen.com/7ways

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

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MAKE ME AN OFFER I CAN'T REFUSE

Let's suppose I'm one of your subscribers. Even if I realize you offer wonderful products and services, I may need a kick in the pants to make a move. To entice me, offer me a special,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

l1mited-time deal. Examples: three months' of consultation for the price of two, a 20% discount on your latest book or newest service, or one of your usual offers with a few exciting bonuses thrown in. Make the offer obsolete within a few days or by next wee

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

k. By putting a time limit on it, I'll be more apt to act now instead of later.

Don't overlook how powerful this tactic can be. Some of my most profitable weeks have resulted from running a limited time, special pr0motion of this type in my e-zine

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

PACKAGE IT AT A LOWER PRICE POINT

This is a super strategy for service professionals such as consultants and coaches. As your subscriber, I know the way to get the BEST service from you would be to hire you one-on-one, b

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ut perhaps I can't afford that right now. BUT consider that I may likely be interested in lower-priced options such as group coaching, teleclasses, online seminars, or a manual/e-book.

This is exactly how I became an e-book author. When I started

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

my first e-zine, my main business was writing for corporate communications. After I gained a few thousand subscribers, I realized that my readers were mostly small business owners and entrepreneurs. So I began creating products and services geared toward the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. And now I profit more from those each month than from my corporate work.

PROMOTE A PRODUCT/SERVICE THAT COMPLEMENTS YOURS

Do your readers and clients often ask you about a certain topic that's related to — but not exactl

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

y — what you offer? Then resell a resource that you heartily recommend and would put your reputation behind.

For example, while my specialty is e-zines, I get many questions about creating and selling information products online. So I continually

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

research credible resources on this topic to share with my readers. Many of the creators of these products offer a handsome commission on any sales I refer to them. (I do this myself by paying out up to 25% commission on any referred sale. http://www.ezinequ

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

een.com/affiliate.htm)

NEVER recommend any service or product to your readers that you haven't personally tried and wouldn't back 100 percent. Otherwise you'll blow the trust that you've worked so hard to build up in your readership.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

SELL AD SPACE AS IT SUITS YOU

E-zine ads won't make you wealthy, but they can make for some handy extra c^sh. (I call it my "margarita money.") Most e-zines offer one sponsor ad at the top and several "classified" ads at the bottom. Sp

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nsor ads typically cost three to five times more than the classified ad, but you'll see the ranges vary greatly.

Start by offering ad specials to your own readers. Then also list your e-zine in the many e-zine advertising directories on the Web. T

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hese services help match advertisers with appropriate publishers just like you. (Need help? My manual gives step-by-step instructions on how to accept and profit from ads in your e-zine.)

Remember that you have every right to be selective about th

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e type of ads you accept. While your readers know these ads don't represent YOUR business, their quality will indirectly influence their perception of you.

REMEMBER THE *SILENT* BENEFITS OF YOUR E-ZINE

Keep in mind that even i

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

f you aren't getting direct business from your e-zine at this time, it's still delivering many benefits that may be less obvious. Your e-zine is helping to establish you as an expert in your field. It's giving you massive online exposure. You're gaining furt

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

her credibility with your current clients and customers. And it's forcing you to package your knowledge into concise articles on a regular basis, which you can recycle for many other marketing uses.

(c) 2000-2003 Alexandria K. Brown. All rights reserved

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The catch phrase of the 1990s, Customer relationship management, was an instant darling of large and medium business houses, which in theory promised to develop and manage a happy and cordial relationship with customers. Now a decade and more into customer relationship management, organizations are slowly realizing that the unwieldy process is no longer easy to handle easily, as they initially thought, and forging a relationship forever is not gaining ground.

What can the county probation department do to increase a good standing in the community and dump the negative connotation, which comes with their jobs? Somehow it seems even though they help our society, they also have a bad rap themselves. But with proper Public Relations and a campaign to promote community good will perhaps they can over come this dilemma?

Motivating employees is all about expressing sincere admiration to employees by their manager. When they know that their effort, ability, and work output are being respected, they are more likely to enjoy their job and heed office directives. The effect is a good working environment.

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