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You are here: Home > Internet and Businesses Online > Ezine Publishing > The Quick Ways To Increase Your E-zine's Subscriber Base |
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Main Subject - The Quick Ways To Increase Your E-zine's Subscriber Base
1. Give Incentives Give people an incentive to subscribe to According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product your e-zine. Offer them a freebie if they subscribe. It coul ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in be a free e-book, free report, free advertising, etc. Make lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. ure the freebie will attract your target audience. here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe 2. Joint Venture Joint venture with a similar e d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro zine. Combine your subscriber bases together and publish one ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc e-zine. Edit and publish each issue together. You both will easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi e promoting the e-zine which means more subscribers. nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically 3. Allow Archiving Allow your subscribers to and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ rchive back issues of your e-zine on their web site. They ma ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi need content for their web site. If people visit their web ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a site and like your e-zine, they will subscribe. dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod . Form An E-zine Ring Form an e-zine ring. Team up with 4 to cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin 10 similar e-zines. All the publishers would agree to list e tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen ch others e-zine name and subscribing information in every i t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel sue. You could call this section "Other Free E-zines You Mig ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust t Enjoy" 5. Ask Subscribers Ask subsc y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products ibers to forward your e-zine to close friends, family, or as . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de ociates. If they enjoy your e-zine, they will subscribe. It' elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip almost like your subscribers are endorsing your e-zine. tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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